HubSpot Study
In this phase of sales stagnation, it is more important than ever to pay attention to current customers. Even before the coronavirus crisis, studies suggested that retaining an existing customer costs five times less than acquiring a new one .
Not only should you think that satisfied customers attract new customers , which is true, but they also open up sales opportunities through cross-selling strategies , always with solutions comoros email address that will really help them meet their goals. All employees in your company who are in contact with customers should be able to detect new opportunities to offer related products and services. Of course, without pressure and as long as it makes sense.
Take advantage of your database of old leads to get back in touch. Whether it's a phone call, a personal email or an email marketing campaign, the key is always to provide value in every interaction , so that your potential clients perceive that you can help them. This doesn't change with the coronavirus crisis, because it's the same thing you should have been doing for a long time.
If you are clear about your leads' needs or the problems they want to solve , it will be easier for them not to perceive that recontact as something annoying or a waste of time. Have you improved the functionality of a product that they are interested in? Are you going to launch a new solution or service for a problem that you know they have? Have you written an article or published an ebook or a study on a topic of interest to their company? Don't send mass mailings to your database . Segment and add value.
