How to choose cover photos for social media
Posted: Sat Dec 07, 2024 8:09 am
Learn how to choose the most effective cover photos to enchant your audience by reading our post. Count on us to improve your social media strategy!
Melina Pereda
May 6, 22 | 5 min read
cover photos
Reading time: 4 minutes
Did you know that good cover photos attract the audience's attention and generate engagement? These images serve as a "business card" for a brand, professional, product or service and are a great bet for those who want to grow in their field.
But, after all, why are they so important?
These images, typical of social networks such as Facebook, LinkedIn and Twitter, are fantastic for reporting news and including condensed information, thus presenting relevant content for the audience.
In today's article, we delve deeper into our syria email list analysis of cover photos, covering everything from their essence to incredible tips for including the perfect image and thus optimizing your social media marketing strategy.
Don't go away!
What is a cover photo on social media?
What are they for and why are they so important?
Features of a cover photo
4 tips for having the perfect cover photo for your profile
What is a cover photo on social media?
Basically, the cover photo consists of an image that users, whether natural or corporate, add to their profile with the aim of revealing relevant information.
For example, companies often select attractive photos that advertise promotions, unmissable discounts, new products or services, or fun content and make a good impression on profile visitors.
In this regard, it is worth emphasizing that large images appear exclusively on the timeline , so to see them, followers must visit the page or profile.
However, the moment you change your cover photo, the change appears to your followers or friends list, allowing them to be notified as soon as changes are made.
Therefore, it is clear that an attractive cover photo with valuable content increases the quality of a social media strategy and, consequently, Digital Marketing .
As for social networks, we take this opportunity to suggest that you continue learning about them by accessing the following content:
Digital marketing is not just about social media: Mexico's challenges
.
Social media content: generate engagement in 8 steps
.
Social media and customer success: in 2022, these two sectors will have to work together
What are they for and why are they so important?
As we said before, the cover photo is a large image located at the top of social media profiles or pages.
In fact, its main objective is to represent the essence of the user, whether natural or corporate.
In the business world, this image is a powerful ally in the search for engagement , to increase the credibility and reliability of businesses , as well as to attract more real followers.
In other words, by defining an interesting image that represents the brand and provides relevant information such as the slogan, promotions or discounts to visitors, the company can take a leap forward in its digital strategy and in reaching new audiences.
Therefore, we can use cover photos to meet 3 very specific objectives:
Delighting customers
This image serves as a promotional banner, thus enhancing the first contact of customers with your business. Therefore, it is possible to use it in several ways, for example:
Launch products or services;
Promote seasonal promotions such as Christmas, Black Friday and Valentine's Day.
Positioning the brand correctly
Facebook, LinkedIn and Twitter are networks that are widely used in marketing campaigns whose objective is to position the brand correctly.
In fact, the cover can work on messages in such a way that they strengthen the identity of the business before the public.
For example, you can write messages on the cover to convey values, purposes and ideals, as this type of action brings the potential client closer and connects them to the brand by virtue of the similarity of the image with their reality.
Impact the user
The cover also serves as a means to capture the attention of users with striking images. To do this, upload options related to your type of business or niche that trigger emotions.
Most photos that resonate positively with your audience are unpublished or have rarely been seen on the internet. So, invest in something new!
One of the smartest ways to spread images firsthand is to create your own visual content, which can even be added to the blog and thus structure a set of images that strengthen the image and identity of your business.
Features of a cover photo
As we said above, the images used on the cover must be rarely seen or unpublished. However, this is not the only characteristic of the photos used in this space.
Below we point out other equally interesting aspects:
They must be 828 x 315 pixels on Facebook;
Its size needs to be adapted to the social network;
To be effective and attractive, it is important that they are of high quality and represent the brand;
include clear and objective messages given their space limitations;
They serve only one purpose at a time, precisely to prevent the public from becoming confused;
prioritizes professionalism.
Melina Pereda
May 6, 22 | 5 min read
cover photos
Reading time: 4 minutes
Did you know that good cover photos attract the audience's attention and generate engagement? These images serve as a "business card" for a brand, professional, product or service and are a great bet for those who want to grow in their field.
But, after all, why are they so important?
These images, typical of social networks such as Facebook, LinkedIn and Twitter, are fantastic for reporting news and including condensed information, thus presenting relevant content for the audience.
In today's article, we delve deeper into our syria email list analysis of cover photos, covering everything from their essence to incredible tips for including the perfect image and thus optimizing your social media marketing strategy.
Don't go away!
What is a cover photo on social media?
What are they for and why are they so important?
Features of a cover photo
4 tips for having the perfect cover photo for your profile
What is a cover photo on social media?
Basically, the cover photo consists of an image that users, whether natural or corporate, add to their profile with the aim of revealing relevant information.
For example, companies often select attractive photos that advertise promotions, unmissable discounts, new products or services, or fun content and make a good impression on profile visitors.
In this regard, it is worth emphasizing that large images appear exclusively on the timeline , so to see them, followers must visit the page or profile.
However, the moment you change your cover photo, the change appears to your followers or friends list, allowing them to be notified as soon as changes are made.
Therefore, it is clear that an attractive cover photo with valuable content increases the quality of a social media strategy and, consequently, Digital Marketing .
As for social networks, we take this opportunity to suggest that you continue learning about them by accessing the following content:
Digital marketing is not just about social media: Mexico's challenges
.
Social media content: generate engagement in 8 steps
.
Social media and customer success: in 2022, these two sectors will have to work together
What are they for and why are they so important?
As we said before, the cover photo is a large image located at the top of social media profiles or pages.
In fact, its main objective is to represent the essence of the user, whether natural or corporate.
In the business world, this image is a powerful ally in the search for engagement , to increase the credibility and reliability of businesses , as well as to attract more real followers.
In other words, by defining an interesting image that represents the brand and provides relevant information such as the slogan, promotions or discounts to visitors, the company can take a leap forward in its digital strategy and in reaching new audiences.
Therefore, we can use cover photos to meet 3 very specific objectives:
Delighting customers
This image serves as a promotional banner, thus enhancing the first contact of customers with your business. Therefore, it is possible to use it in several ways, for example:
Launch products or services;
Promote seasonal promotions such as Christmas, Black Friday and Valentine's Day.
Positioning the brand correctly
Facebook, LinkedIn and Twitter are networks that are widely used in marketing campaigns whose objective is to position the brand correctly.
In fact, the cover can work on messages in such a way that they strengthen the identity of the business before the public.
For example, you can write messages on the cover to convey values, purposes and ideals, as this type of action brings the potential client closer and connects them to the brand by virtue of the similarity of the image with their reality.
Impact the user
The cover also serves as a means to capture the attention of users with striking images. To do this, upload options related to your type of business or niche that trigger emotions.
Most photos that resonate positively with your audience are unpublished or have rarely been seen on the internet. So, invest in something new!
One of the smartest ways to spread images firsthand is to create your own visual content, which can even be added to the blog and thus structure a set of images that strengthen the image and identity of your business.
Features of a cover photo
As we said above, the images used on the cover must be rarely seen or unpublished. However, this is not the only characteristic of the photos used in this space.
Below we point out other equally interesting aspects:
They must be 828 x 315 pixels on Facebook;
Its size needs to be adapted to the social network;
To be effective and attractive, it is important that they are of high quality and represent the brand;
include clear and objective messages given their space limitations;
They serve only one purpose at a time, precisely to prevent the public from becoming confused;
prioritizes professionalism.