Take advantage of digital transformation
Posted: Sat Dec 07, 2024 7:50 am
This is the beginning of a long road towards your industrial marketing goals. At Bannister Global we have extensive experience in B2B business strategies and we can help you achieve your goals.
The long-awaited trade fairs, congresses and events are preparing to return from the last quarter of the year . But before rushing to put them on the agenda, it is worth stopping and thinking. Is the investment worth it while that sword of Damocles, which we all know as Covid-19, is not under control?Could it be a wasted effort if they are postponed? And most importantly, are they still a good lead generator for B2B companies?
Although the various authorities have already allowed these forums to take place under certain conditions, the uncertainty surrounding the evolution of the pandemic has kept them on hold. An colombia email address impasse in which capacity restrictions, extreme hygiene measures and social distancing will become the main factors .
Of course, these are aspects that go against what a company looks for in events of this nature: a meeting place, with high visibility and physical contact between salespeople and potential leads.
The way of doing business, closing sales and attracting customers is changing. In fact, it has been doing so for years and the confinement caused by the coronavirus has given it cruising speed driven by digital transformation .
It may sound like a mantra, but market data shows that between 60 and 90% of B2B purchasing decisions are made online . Because 98% of those who decide to make a purchase first look for their suppliers on the Internet.
The long-awaited trade fairs, congresses and events are preparing to return from the last quarter of the year . But before rushing to put them on the agenda, it is worth stopping and thinking. Is the investment worth it while that sword of Damocles, which we all know as Covid-19, is not under control?Could it be a wasted effort if they are postponed? And most importantly, are they still a good lead generator for B2B companies?
Although the various authorities have already allowed these forums to take place under certain conditions, the uncertainty surrounding the evolution of the pandemic has kept them on hold. An colombia email address impasse in which capacity restrictions, extreme hygiene measures and social distancing will become the main factors .
Of course, these are aspects that go against what a company looks for in events of this nature: a meeting place, with high visibility and physical contact between salespeople and potential leads.
The way of doing business, closing sales and attracting customers is changing. In fact, it has been doing so for years and the confinement caused by the coronavirus has given it cruising speed driven by digital transformation .
It may sound like a mantra, but market data shows that between 60 and 90% of B2B purchasing decisions are made online . Because 98% of those who decide to make a purchase first look for their suppliers on the Internet.