With Clear Deadlines. Six

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Twenty-one Percent Say Their Organization Is Neither Likely Nor Unlikely To Invest. Scaling Content Production This Year, We Introduced A New Question To Understand What Challenges Technology Marketers Face While Scaling Content Production. Almost Half (%) Say It’s A Lack Of Communication Across Silos, And The Same Number Say It’s Not Enough Content Repurposing.

Thirty-one Percent Say They Have No Structured Content Production china phone number material Process, And % Say They Lack An Editorial Calendar Percent Say Scaling Is Not A Current Focus. Among The Other Hurdles Are Difficulty Locating Digital Content Assets (%), Translation/localization Issues (%), Technology Issues (%), And No Style Guide (%).



Measurement And Goals: Generating Sales And Revenue Rises Almost Half (%) Of Technology Marketers Agree Their Organization Measures Content Performance Effectively — But The Same Amount (%) Disagree. Thirteen Percent Neither Agree Nor Disagree. Only % Say They Don’t Measure Content Performance. The Four Most Frequently Used Metrics To Assess Content Performance Are Conversions (%), Website Traffic (%), Email Engagement (%), And Website Engagement (%).