Location
Customer segmentation examples location
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Yes, you can send a promotional email about rain — or any kind list of kuwait cell phone numbers of weather specific to your customer’s location.
Using basic geographic data, such as someone’s zip code, will help you create relevant and meaningful messages.
Try it out the next time you notice the clouds rolling in or the sun coming out.
Churners
Customer segmentation example churn
Sometimes customers are done doing business with you — sometimes.
The number of people who stop using a product over a certain amount of time makes up a brand’s churn rate.
Consider sending a special offer to invite an old customer back. Re-engaging customers is a great way to increase customer retention and is an effective target segment.
Loyal customers
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Your loyal customers are one of the most important categories to maintain. Invite them to a loyalty program and send mini congrats emails when they earn points.
The love here is mutual, so go ahead and pamper them. Send them exclusive offers, or ask for feedback on new products.
Milestones
Customer segmentation examples
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Maybe you don’t have a rewards program, or your customers aren’t part of it. No problem. Send them congratulatory emails once they order a certain amount of times.
Common segmentation models
How do you start segmenting your audience? Here’s a primer on the traditional marketing methods used for customer segmentation.
Demographic segmentation
Demographic data is basic qualifying information about someone. Some segments in this category are:
