Share your values. and your sri lanka phone number material DNA will greatly encourage the engagement of your candidates. The work environment often takes precedence over the work itself! Adopt a humorous tone. It is entirely possible to opt for a fun and humorous side when presenting your company. Of course, it all depends on your sector. So there are a multitude of choices regarding your positioning. The key is to choose wisely. Ask yourself all of these questions and answer them honestly by putting yourself in the shoes of a potential candidate.

Also, be aware that it takes some time to build your employer brand: so don't delay in answering these questions, as the process could then be delayed! Step .3: Develop your content strategy Now it's time to focus on the content you want to publish. Tell yourself that each piece of content has a specific goal: attracting candidates to your website, sharing your values, strengthening your reputation, etc. There are three different types of content: bait content : this content aims to attract candidates to you.