For example, marketers must provide market analysis or presentations that salespeople will use. If they have not taken into account the recommendations given by salespeople, all the previous effort will have been in vain.
By transferring knowledge between teams , they can learn from each other how to use a toolkit (email marketing, process automation, CRM…), otherwise they would be underutilizing the resources they have to improve results. Unless there is a minimum of collaboration between the people who are part of both teams, the company will not prosper as much.
By following these recommendations, you can be more commercially active at a time like the present, when B2B companies must have a greater digital presence. Team alignment not only list of colombia consumer email helps employees achieve their goals, it also allows for building trust and improving the quality of work. In turn, the benefits of companies will be rewarded, achieving a general increase in sales and an optimization of resources when it comes to attracting new clients.
At Bannister Global we have vast experience in developing the marketing strategy that best suits your company. Let us advise you so that your marketing and sales strategies go hand in hand.
Although it may not seem like it, audiovisual strategies are increasingly being implemented in industrial marketing and B2B businesses. If not, just take a look. Look at your professional social networks like Linkedin or the newsletters you receive in your email. There are videos on all of them. Small, short, easy to produce, high impact, launched by companies like yours…
Video is a marketing tool that serves to communicate the products and/or services offered by your company and impact your target audience. In recent years, its use has become more popular thanks to a significant reduction in production costs, so introducing audiovisual content into your business's marketing strategy is undoubtedly a great opportunity.
Help your customers remember the products or services you offer for a longer period of time. These marketing actions use sight and hearing at the same time, which makes it easier for users to remember your brand better when you use a video.
