Business directories
Posted: Sat Dec 07, 2024 4:42 am
Digital presence on other web platforms
1. Online job offers
If your company hires regularly, has a high staff turnover or is a key player in a certain sector, the job offers published on portals such as InfoJobs, InfoEmpleo or in personnel selection companies or ETTs (Adecco, Randstad, etc.) are certainly very high on the first page of Google search results.
Again, the way information is displayed, the way the offer is made and how it is handled will be key to the online reputation of a company or brand. In addition, opinions related to selection processes or employee reviews that are registered on sites such as GlassDoor or similar will appear in this area.
This is one of the most common places to find information about your company , although most of it is irrelevant and difficult to control. There are many companies and websites that extract information from public databases such as the Boletín del Registro Mercantil (Borme) or other public bulletins, directories prepared by public administrations or by business clusters or associations.
Some websites seek to supplement this information by creating rankings such as “the best marketing companies in Madrid” or something similar, for which they ask users for reviews and payments to brand owners to appear in a prominent place. A word of advice: don’t pay for these directories. They are not worth the investment .
Online reputation is not static, maintaining it is a continuous process of improvement. At Bannister Global we recommend monitoring mentions of your brand with Google Alerts (tip: put the name you want to monitor in quotation marks for more accurate results).
If you don't like what you see when you do a search for your digital brand presence on the internet, if you want us to audit your online presence or need help with improvements, don't hesitate to contact us. We can be of help.
After several months in a state of lethargy, the completion of the different phases and the new normality have allowed commercial surfaces to resume their activity , although with certain limitations, which will possibly remain in force until the COVID-19 health crisis is resolved.
Capacity reductions, new security measures and increased cleaning staff have become the basics of everyday life in the mall's corridors, and with them, the ultimate goal of avoiding crowds.
This means saying goodbye to mass events and reinventing the way promotional actions are organised , a challenge for the teams in charge of marketing for shopping centres. But, even if we have to forget for a while about queuing in front of a stand, sharing a pen to fill out a raffle ticket or spinning a wheel to find out if you have colombia email list won a prize, it does not mean that promotional campaigns are over, but rather that they must be rethought in a different way. How? Below, we explain what factors you should take into account to successfully adapt them to the new normal .
All marketing efforts for shopping centers will be online
It is more important than ever to continue to build loyalty among shopping centre customers and reward their purchasing efforts, but from now on, this will be done primarily through the shopping centre's online environment . What does this mean? Well, as much as it may displease some people because they had this task really stuck in their throats, the time has come to materialise a real integration of OFF and ON line.
In practical terms, it is about linking physical visits and purchases made in the shopping centre with the different corporate digital channels, through which customers will be able to discover new products and participate in games, promotions or contests, which will bring them some benefit. From now on, and at least for the next few months, the use of ballots, ballot boxes and similar items will be drastically reduced with the aim of minimising unnecessary physical contact as much as possible. The time has come to say “yes, I do” to everything that comes packaged in digital format and to practice omnichannel .
1. Online job offers
If your company hires regularly, has a high staff turnover or is a key player in a certain sector, the job offers published on portals such as InfoJobs, InfoEmpleo or in personnel selection companies or ETTs (Adecco, Randstad, etc.) are certainly very high on the first page of Google search results.
Again, the way information is displayed, the way the offer is made and how it is handled will be key to the online reputation of a company or brand. In addition, opinions related to selection processes or employee reviews that are registered on sites such as GlassDoor or similar will appear in this area.
This is one of the most common places to find information about your company , although most of it is irrelevant and difficult to control. There are many companies and websites that extract information from public databases such as the Boletín del Registro Mercantil (Borme) or other public bulletins, directories prepared by public administrations or by business clusters or associations.
Some websites seek to supplement this information by creating rankings such as “the best marketing companies in Madrid” or something similar, for which they ask users for reviews and payments to brand owners to appear in a prominent place. A word of advice: don’t pay for these directories. They are not worth the investment .
Online reputation is not static, maintaining it is a continuous process of improvement. At Bannister Global we recommend monitoring mentions of your brand with Google Alerts (tip: put the name you want to monitor in quotation marks for more accurate results).
If you don't like what you see when you do a search for your digital brand presence on the internet, if you want us to audit your online presence or need help with improvements, don't hesitate to contact us. We can be of help.
After several months in a state of lethargy, the completion of the different phases and the new normality have allowed commercial surfaces to resume their activity , although with certain limitations, which will possibly remain in force until the COVID-19 health crisis is resolved.
Capacity reductions, new security measures and increased cleaning staff have become the basics of everyday life in the mall's corridors, and with them, the ultimate goal of avoiding crowds.
This means saying goodbye to mass events and reinventing the way promotional actions are organised , a challenge for the teams in charge of marketing for shopping centres. But, even if we have to forget for a while about queuing in front of a stand, sharing a pen to fill out a raffle ticket or spinning a wheel to find out if you have colombia email list won a prize, it does not mean that promotional campaigns are over, but rather that they must be rethought in a different way. How? Below, we explain what factors you should take into account to successfully adapt them to the new normal .
All marketing efforts for shopping centers will be online
It is more important than ever to continue to build loyalty among shopping centre customers and reward their purchasing efforts, but from now on, this will be done primarily through the shopping centre's online environment . What does this mean? Well, as much as it may displease some people because they had this task really stuck in their throats, the time has come to materialise a real integration of OFF and ON line.
In practical terms, it is about linking physical visits and purchases made in the shopping centre with the different corporate digital channels, through which customers will be able to discover new products and participate in games, promotions or contests, which will bring them some benefit. From now on, and at least for the next few months, the use of ballots, ballot boxes and similar items will be drastically reduced with the aim of minimising unnecessary physical contact as much as possible. The time has come to say “yes, I do” to everything that comes packaged in digital format and to practice omnichannel .