How to apply upselling and cross-selling in email marketing
Posted: Sat Dec 07, 2024 4:07 am
Email
What is upselling and cross-selling , you may be wondering.
Well, wait, did you know that email marketing is one of the channels that leads to the most conversions?
Email marketing has a high conversion rate, take advantage of it with sales techniques such as upselling and cross-selling
Take advantage of the high conversion rate of email marketing to apply sales techniques
And if so, why not apply these sales techniques to further improve the average order value.
Pay attention, keep reading and you will see how.
What is upselling?
Both upselling and cross-selling are sales techniques that pursue the objective of increasing the customer's order , making them buy more than what they were already buying.
It consists of convincing a customer who has already decided to buy something . It is easier to convince a customer like this than one who has to buy something first.
Try to sell more with upselling and cross-selling
Increase order value with upselling and cross-selling
Now specifically, upselling is based on trying to sell the same product that the customer had already decided on, but a better and more expensive model .
For example, we are a smartphone store, and the customer comes totally convinced to buy the Huawei P30 lite, and we try to persuade him to take the P30 pro.
That's upselling. The value of the order, if we get it, will be higher in the end.
What is cross-selling?
As we said, cross-selling is another sales technique that aims to increase the value of the customer's order.
In this case, the customer wants to buy a product and we try to sell him another complementary product , so that he ends up buying both.
For example, you want to buy the Huawei P30 that we told you about in the previous explanation, and you try to sell you the protective plastic and the case as well.
Benefits of using these techniques in your email marketing strategy
Applying these sales techniques in email marketing will have some advantages for your online business :
Increase revenue . This is the main benefit that these sales techniques will bring you.
With these sales techniques you increase income
Your income will increase by using upselling and cross-selling
You remind them . Maybe the product caught their attention at that moment, but if you remind them days later they are likely to end up buying it, they may have forgotten.
You give visibility to products that are normally more difficult to sell, but that are related to the product they were interested in, and may be purchased.
Sales opportunities will increase . You can make a customer who had everything very clear and only wanted to buy product X end up spending more than planned.
And last but not least, you also increase customer loyalty to your brand.
He will be able to see that you are still interested in him after the purchase and that will generate trust . In addition, customers prefer to buy everything in one store, and not have to go around sharing things.
Now, how can we do all this?
How to apply both strategies in email marketing
It will be about an automated marketing strategy, and the “how” will depend on whether it is one technique or another.
Apply upselling in your email marketing
First, let's talk about this technique. Let's give an example to understand it:
The customer has a registered account on your website and searches for a specific product, even adds it to the cart, but does not complete the purchase.
Emails can be automated to remind them that they have a lebanon telegram data product waiting and recommend an even better product , explaining the benefits they could obtain with a better model.
Another example, your product is a service in which several services can be contracted: basic or premium.
Emails can be sent advising them to upgrade their plan, always explaining what they could get if they do so.
Apply cross-selling in your email marketing
Applying it with cross-selling would be a similar procedure.
Knowing the product that they have previously purchased, you could send the customer a personalized email telling them that after purchasing that product they could purchase these complementary ones.
Saying further that with the other complementary products the experience of the main product will increase and improve.
Again, explaining to him the advantages he will gain from these.
Having a personalized email will also generate more confidence in the client.
Examples of both techniques in email marketing
Below we are going to give two practical examples, which are the most typical, but they are the ones that do it best.
Amazon
Amazon knows exactly what you have bought, what you have been searching for, etc.
And based on that, it makes recommendations to you via email.
amazon example of cross-selling and upselling
Amazon email example
Many times they make recommendations in the same email confirming your order.
Spotify
Spotify is another example of what I mentioned in the previous section.
You can have the free plan, and they even send you emails with offers of so many free months so that you upgrade to a premium plan.
spotify is a clear example of upselling
Spotify, a clear example of how to apply upselling
Plus, we see how he tells you the main benefit you would get from upgrading your plan : skipping all the songs you want.
Start applying these techniques in your strategy
We hope that after reading this article you are now well versed in sales techniques to increase the value of your customers' orders.
We have told you about the advantages you will get if you apply it in your email marketing, as well as explaining how to apply it with practical examples.
You know, take advantage of the upward trend of high opening and conversion rates through email marketing with these techniques to obtain more income .
Contact us to ask us about cross-selling or upselling without any commitment, and if you want us to help you with your email marketing strategy.
You can also follow us on our Instagram profile for more tips on the subject.
What is upselling and cross-selling , you may be wondering.
Well, wait, did you know that email marketing is one of the channels that leads to the most conversions?
Email marketing has a high conversion rate, take advantage of it with sales techniques such as upselling and cross-selling
Take advantage of the high conversion rate of email marketing to apply sales techniques
And if so, why not apply these sales techniques to further improve the average order value.
Pay attention, keep reading and you will see how.
What is upselling?
Both upselling and cross-selling are sales techniques that pursue the objective of increasing the customer's order , making them buy more than what they were already buying.
It consists of convincing a customer who has already decided to buy something . It is easier to convince a customer like this than one who has to buy something first.
Try to sell more with upselling and cross-selling
Increase order value with upselling and cross-selling
Now specifically, upselling is based on trying to sell the same product that the customer had already decided on, but a better and more expensive model .
For example, we are a smartphone store, and the customer comes totally convinced to buy the Huawei P30 lite, and we try to persuade him to take the P30 pro.
That's upselling. The value of the order, if we get it, will be higher in the end.
What is cross-selling?
As we said, cross-selling is another sales technique that aims to increase the value of the customer's order.
In this case, the customer wants to buy a product and we try to sell him another complementary product , so that he ends up buying both.
For example, you want to buy the Huawei P30 that we told you about in the previous explanation, and you try to sell you the protective plastic and the case as well.
Benefits of using these techniques in your email marketing strategy
Applying these sales techniques in email marketing will have some advantages for your online business :
Increase revenue . This is the main benefit that these sales techniques will bring you.
With these sales techniques you increase income
Your income will increase by using upselling and cross-selling
You remind them . Maybe the product caught their attention at that moment, but if you remind them days later they are likely to end up buying it, they may have forgotten.
You give visibility to products that are normally more difficult to sell, but that are related to the product they were interested in, and may be purchased.
Sales opportunities will increase . You can make a customer who had everything very clear and only wanted to buy product X end up spending more than planned.
And last but not least, you also increase customer loyalty to your brand.
He will be able to see that you are still interested in him after the purchase and that will generate trust . In addition, customers prefer to buy everything in one store, and not have to go around sharing things.
Now, how can we do all this?
How to apply both strategies in email marketing
It will be about an automated marketing strategy, and the “how” will depend on whether it is one technique or another.
Apply upselling in your email marketing
First, let's talk about this technique. Let's give an example to understand it:
The customer has a registered account on your website and searches for a specific product, even adds it to the cart, but does not complete the purchase.
Emails can be automated to remind them that they have a lebanon telegram data product waiting and recommend an even better product , explaining the benefits they could obtain with a better model.
Another example, your product is a service in which several services can be contracted: basic or premium.
Emails can be sent advising them to upgrade their plan, always explaining what they could get if they do so.
Apply cross-selling in your email marketing
Applying it with cross-selling would be a similar procedure.
Knowing the product that they have previously purchased, you could send the customer a personalized email telling them that after purchasing that product they could purchase these complementary ones.
Saying further that with the other complementary products the experience of the main product will increase and improve.
Again, explaining to him the advantages he will gain from these.
Having a personalized email will also generate more confidence in the client.
Examples of both techniques in email marketing
Below we are going to give two practical examples, which are the most typical, but they are the ones that do it best.
Amazon
Amazon knows exactly what you have bought, what you have been searching for, etc.
And based on that, it makes recommendations to you via email.
amazon example of cross-selling and upselling
Amazon email example
Many times they make recommendations in the same email confirming your order.
Spotify
Spotify is another example of what I mentioned in the previous section.
You can have the free plan, and they even send you emails with offers of so many free months so that you upgrade to a premium plan.
spotify is a clear example of upselling
Spotify, a clear example of how to apply upselling
Plus, we see how he tells you the main benefit you would get from upgrading your plan : skipping all the songs you want.
Start applying these techniques in your strategy
We hope that after reading this article you are now well versed in sales techniques to increase the value of your customers' orders.
We have told you about the advantages you will get if you apply it in your email marketing, as well as explaining how to apply it with practical examples.
You know, take advantage of the upward trend of high opening and conversion rates through email marketing with these techniques to obtain more income .
Contact us to ask us about cross-selling or upselling without any commitment, and if you want us to help you with your email marketing strategy.
You can also follow us on our Instagram profile for more tips on the subject.