But if you want to know more, keep reading and we'll tell you , don't worry.
What is SEO
It has always been said that if you don't tell something on the Internet, it hasn't happened or existed.
But things are evolving, because now there are so many people and companies uploading things to the cloud that you can be there and not exist.
Now the important thing is to get seen, and that's what SEO is for .
What is SEO?
We tell you what it is
Search Engine Optimization – that’s what the acronym stands for.
Basically, it involves performing optimization techniques on your website to appear at the top of Google results when a user performs a search.
It consists of improving positioning in search engines.
One of the main characteristics of SEO is that it is “free”, and yes, I put it in quotes because it is free in terms of advertising investment ( SEM is paid), but the workers and experts who work for you optimizing your website, you have to pay them, right?
It is a job of chipping away at the mine little by little, and seeing the results in the long term , but I assure you that those results are visible.
If you don't believe it, try it by recording your statistics every month in an Excel spreadsheet, while you work on this method, and you'll see how the numbers improve little by little.
You also have to be constantly alert, because Google's criteria for placing pages in the TOP of the ranking are constantly changing , so you will have to change the optimization according to what Google wants.
Especially if you want to exist for users.
7 Tips to Optimize the SEO of Your Online Business
Now, we are going to give you some tips on how to optimize your website so that Google always wants it at the top.
1. Keywords
Essential. Mandatory.
Before you start anything, you should be clear about the main keywords that your website will have.
This way you can focus on optimizing the page based on those keywords and appear in the top positions.
keywords SEO positioning
Boost your SEO positioning with keywords
First you will need to do a study of them, you can do it with SemRUSH or the Google Keyword Planner itself.
Then it will be a matter of placing them strategically and without excess.
2. Optimize images
Alt attributes are very important.
If you optimize the images, first with the keywords that we have studied, both in the description and in the Alt attributes, the images that we place in the first results of the search engine will also appear.
We recommend using the Pixabay page to obtain copyright-free images.
Then, Squoosh renders them so they take up less space, so iraq telegram phone number list they take less time to load, but without lowering the quality too much and making them look bad.
3. Link content
The average visit time will increase .
If you link other pages related to the topic on your website in your products or in your articles, you will make the user spend more time.
Also, if you get other websites to link to yours, your authority will increase and you will have more points for Google to like your website and put it in the TOP.
4. Social networks
Don't forget them in these times.
If readers liked your content, they will surely like to share it .
Then you have to make it easy for them, so they don't think about it too much.
If you put share buttons directly on their networks, it will improve their user experience and make everything more fluid.
5. The speed of your website
If your website loads quickly, your users will be more satisfied within it.
One of the options to make it faster is what is mentioned in the images: lower its weight.
But if you want to know more about how to reduce speed, we leave you these two articles about two useful tools for this: Google PageSpeed Insights and Core Web Vitals .
6. The structure of your content
You'll have to organize it well.
If you want your website to have a high average visit time and a low bounce rate, you must make the user's stay pleasant .
To do this, and to make it more enjoyable, you have to be comfortable reading.
We can organize well what we want to say in titles, subtitles with H1, H2 and H3.
Keep your sentences short and add bold to words you want to highlight.
If you add some images or videos, you've got it nailed down.
7. Original content
The public will thank you.
And not just the public, Google doesn't like people who copy from others , and that's why it punishes them.
Obviously, there will be some information you pick up from other places, such as famous quotes, but you'll want to try to keep that content to no more than 20% of the total.
There are many more techniques to improve your website's ranking for Google, here we have told you the main ones.
Stay tuned to our blog if you want to read more on the topic.
At Kiwop we offer you SEO services
At Kiwop we can help you, as we are SEO experts .
It will be more cost effective for you to hire an agency like us, because we have all the necessary tools to analyze and act in order to improve your positioning.
kiwop on page seo help
From an agency like Kiwop we can help you build your on-page SEO strategy, well, and also your off-page SEO.
Apart from the tools, we have specialized personnel who can create the strategy for you, as they are continuously updated.
SEO is very important and you should not forget it
