Check the numbers to see if sales and revenue increased during the campaign
Posted: Sat Dec 07, 2024 3:55 am
This is the foundation of using storytelling or any marketing campaign.
An easy way to understand your audience’s needs and desires is to a) ask them and b) ask yourself, “If I were them, would I…” to get in their shoes and understand how they make decisions.
Once you identify their interests, pain points, and desires, there will be no question about what to say to people over messaging.
Congratulations, you've created a persona.
Step 2: Define Your Brand's Core Story
Before you begin developing your content strategy, you should document your brand's mission, values, and key selling points.
This way, no matter what your content strategy is find your telephone number data it will stay aligned with your brand identity.
The formula for powerful storytelling, according to Boxwoodco:
Create a main character (like an influencer, spokesperson, or your client, founder, or creative director)
Make people envy the main character (good skin, good health, popularity, happiness, perfect wife).
Point out a problem someone has, such as bad skin, bad health, bad grooming
Present a solution and plan for success (your product or service)
Prove that the solution works!
For example, let's say you market products or services to an audience that specializes in ecommerce products.
You can create a short video where the main character shows his friend how he uses this new hand soap that clears up his eczema in a few days because it does not contain chemicals.
It’s crucial to get your main story right the first time so you don’t confuse your audience!
Step 3: Choose a Storytelling Format
Now it’s time to decide what type of content you can produce with the highest quality.
If you want algorithms and people to pay attention to you, publishing “good enough” content no longer works.
If it were me, I would start by using your site for the foundation of content publishing because you own this medium which is definitely recommended for SEO in B2B businesses .
Hostinger.png
Image credit: Hostinger
You can then choose to distribute it on other platforms like videos, podcasts, social media posts, case studies, and more.
You don't need to do all of these at the same time.
Choose a few so that you don't overwhelm your marketing team.
Step 4: Interact Across Platforms
For marketing , adapting your storytelling with AI tools is critical to feeding people with content faster and keeping them coming back for more.
Each platform should be used according to its own strengths.
YouTube and TikTok are primarily video focused
Instagram is highly photo-focused, with short video reels
LinkedIn has Meta and X multimedia features
Blogs have the widest canvas to link or embed any form of content
Remember that when you engage with people online, it should be on a basis that is consistent with your core mission of adding value to their lives.
Think transformation, not information.
Step 5: Create an Editorial Calendar
The next step is to plan your content into themes to cover various aspects of the story.
An editorial calendar is very similar to a regular calendar, but you can also use Google Sheets or other free or paid online scheduling software.
Editorial Calendar .png
Image credit: Convince and Convert
For example, each piece of content should be part of the overall purpose of your story:
Topic: Storytelling in Marketing
Column article: “Why Good Storytelling Is Important to Your Marketing Efforts.”
Related post 1: "Why Personalizing a Brand Helps You Sell More"
Related post #2: “Top 9 Examples of Brands Using Story to Win Over Customers.”
Related post 3: "How Story Turned Underdogs Into Successful Companies"
Make sure you regularly share customer-generated content like reviews, testimonials, and success stories to enhance your storytelling.
Other post types are perfect for talking about your team members' experiences and giving an inside look at your company culture.
Step 6: Measure and Adjust
Successful storytelling is measured, period.
Regularly analyzing metrics will help you focus on user intent, allowing you to spend less time and money on content your audience doesn’t care about.
Using a mix of the following data types will give you an accurate picture of the impact storytelling has on your sales.
Click-through and conversion rates to find out how many people click on a call to action and then take action (for example, sign up for a newsletter or make a purchase)
Measure engagement views/impressions, likes, shares, comments, and time spent consuming content
Gather audience feedback with surveys and polls on what they think of your stories and how many people share the impact you're making in their lives
Brand mentions and social listening to hear conversations about your brand
Website referral traffic and bounce rates can indicate high or low interest in your brand
Increase in social media followers
Summary
Well-told stories are essential for brands to stand out in a crowded marketplace.
There are many ways to express what your brand stands for with entertaining narratives that people will truly latch onto.
Share your brand story, customer testimonials, insider stories, or anything else you can think of: the options are endless.
Next time you’re creating marketing content, remember the power of a good story and use it to your advantage to sell your product or service.
An easy way to understand your audience’s needs and desires is to a) ask them and b) ask yourself, “If I were them, would I…” to get in their shoes and understand how they make decisions.
Once you identify their interests, pain points, and desires, there will be no question about what to say to people over messaging.
Congratulations, you've created a persona.
Step 2: Define Your Brand's Core Story
Before you begin developing your content strategy, you should document your brand's mission, values, and key selling points.
This way, no matter what your content strategy is find your telephone number data it will stay aligned with your brand identity.
The formula for powerful storytelling, according to Boxwoodco:
Create a main character (like an influencer, spokesperson, or your client, founder, or creative director)
Make people envy the main character (good skin, good health, popularity, happiness, perfect wife).
Point out a problem someone has, such as bad skin, bad health, bad grooming
Present a solution and plan for success (your product or service)
Prove that the solution works!
For example, let's say you market products or services to an audience that specializes in ecommerce products.
You can create a short video where the main character shows his friend how he uses this new hand soap that clears up his eczema in a few days because it does not contain chemicals.
It’s crucial to get your main story right the first time so you don’t confuse your audience!
Step 3: Choose a Storytelling Format
Now it’s time to decide what type of content you can produce with the highest quality.
If you want algorithms and people to pay attention to you, publishing “good enough” content no longer works.
If it were me, I would start by using your site for the foundation of content publishing because you own this medium which is definitely recommended for SEO in B2B businesses .
Hostinger.png
Image credit: Hostinger
You can then choose to distribute it on other platforms like videos, podcasts, social media posts, case studies, and more.
You don't need to do all of these at the same time.
Choose a few so that you don't overwhelm your marketing team.
Step 4: Interact Across Platforms
For marketing , adapting your storytelling with AI tools is critical to feeding people with content faster and keeping them coming back for more.
Each platform should be used according to its own strengths.
YouTube and TikTok are primarily video focused
Instagram is highly photo-focused, with short video reels
LinkedIn has Meta and X multimedia features
Blogs have the widest canvas to link or embed any form of content
Remember that when you engage with people online, it should be on a basis that is consistent with your core mission of adding value to their lives.
Think transformation, not information.
Step 5: Create an Editorial Calendar
The next step is to plan your content into themes to cover various aspects of the story.
An editorial calendar is very similar to a regular calendar, but you can also use Google Sheets or other free or paid online scheduling software.
Editorial Calendar .png
Image credit: Convince and Convert
For example, each piece of content should be part of the overall purpose of your story:
Topic: Storytelling in Marketing
Column article: “Why Good Storytelling Is Important to Your Marketing Efforts.”
Related post 1: "Why Personalizing a Brand Helps You Sell More"
Related post #2: “Top 9 Examples of Brands Using Story to Win Over Customers.”
Related post 3: "How Story Turned Underdogs Into Successful Companies"
Make sure you regularly share customer-generated content like reviews, testimonials, and success stories to enhance your storytelling.
Other post types are perfect for talking about your team members' experiences and giving an inside look at your company culture.
Step 6: Measure and Adjust
Successful storytelling is measured, period.
Regularly analyzing metrics will help you focus on user intent, allowing you to spend less time and money on content your audience doesn’t care about.
Using a mix of the following data types will give you an accurate picture of the impact storytelling has on your sales.
Click-through and conversion rates to find out how many people click on a call to action and then take action (for example, sign up for a newsletter or make a purchase)
Measure engagement views/impressions, likes, shares, comments, and time spent consuming content
Gather audience feedback with surveys and polls on what they think of your stories and how many people share the impact you're making in their lives
Brand mentions and social listening to hear conversations about your brand
Website referral traffic and bounce rates can indicate high or low interest in your brand
Increase in social media followers
Summary
Well-told stories are essential for brands to stand out in a crowded marketplace.
There are many ways to express what your brand stands for with entertaining narratives that people will truly latch onto.
Share your brand story, customer testimonials, insider stories, or anything else you can think of: the options are endless.
Next time you’re creating marketing content, remember the power of a good story and use it to your advantage to sell your product or service.