8. Become your audience's favorite
Facebook gives each user the opportunity to select a total of 30 favorite pages or profiles. Those pages that obtain the privilege of obtaining this category will be spared from the evil action of the algorithm and their content will be prioritized in the user's feed . Keep in mind that to request that your fans make you their favorite you must give them a compelling reason, either because your content is really entertaining or because it provides them with relevant information.
How long are your videos ? Do your users watch your videos to the end? Videos that are longer than 3 minutes and that are viewed for at least the first minute on average will be rewarded by the algorithm. If the majority of your users watch them to the end, they will be rewarded even more.
However, you must be very careful with central african republic email address the strategy you follow to achieve this result. If the success of your video is based on a title that does not reflect the real content at all, on false information, on home remedies that are not scientifically proven and a long list of things that you should not do on social networks, your success will only be short-term because, in the long run, this will harm your positioning on the social network.
10. Your employees can be your greatest ambassadors
In the eyes of the algorithm, your employees have greater credibility and authority than your own company page, since they, in turn, have greater credibility among their own circle of friends and followers. Therefore, a motivated employee willing to share or generate their own content regarding your company is one of your best calling cards.
Give your employees compelling reasons to speak highly of you or share your posts on their wall. The reach of your posts will increase considerably. As a curiosity, if your company has around 10 employees, did you know that your potential reach on social media through their circle of friends is estimated at almost 13,000 people?
Taking all these considerations into account will help you reduce the negative impact that Facebook's new algorithm has on company pages. But if, in addition, this world of social networks is new to you or you cannot invest the necessary time in your company profiles, at Bannister Global we can help you. We will grow your social profiles and take care of them as if you were managing them yourself. Do not hesitate to contact us for more information.
