Behind this simple act, there is a huge machinery for collecting and storing information .
You've probably heard about cookies, but... Has everyone ever told you about them?
Don't worry, at Kiwop , we give you all the keys you need to know: what they are, what they are for and what role they play in the world of digital marketing.
Don't miss this interesting article!
What are cookies?
Cookies are files containing information sent from a website and stored in users' browsers.
In other words, when we access a page and accept cookies, we are giving our consent for the website to send the information we are consulting to our browser.
In this way, the user's navigation will be continued because he or she will benefit from having performed similar actions previously.
Cookies are very useful because the information we leave on a website is recorded and we will retrieve it directly or indirectly on future visits.
What are cookies?
Practical example of cookies on a website
What are cookies for?
There is a percentage of users who complain about the excessive presence of cookies, but that is because they do not know how important they are.
This tool offers great benefits and opportunities . However, they vary depending on the point of view we look at.
According to the users' perspective:
They facilitate navigation for users
They speed up processes such as language, registration, access or format
They save the information previously searched for
According to marketing managers:
Capture leads from websites
Follow users interested in our products or services
Conversion options increase
Cookies
Cookies offer great benefits
What role do cookies play in digital marketing?
Cookies play a very important role in the world of digital marketing , and they offer great opportunities.
Below we present the different actions where you can see the benefits of cookies in the sector.
It must be said that all of them, directly or indirectly, facilitate marketing functions.
Tracking visitors
The data stored by cookies is used to track visitors w malaysia telegram ho have accessed a website.
All this information is used to better understand a user's age, sex, location and interests. All of this can be used to track a user's behavior .
If you have already purchased something, you may be offered related products or services to complement your purchase.
However, if the user has not yet purchased a product, a remarketing campaign can be carried out to ensure that the user ends up purchasing the products or services that he or she has searched for.
We recommend that you discover the 5 tips for good remarketing .
Remarketing
Cookies help remarketing campaigns
Attracting new customers
Cookies are also used to attract new customers, but… How to do it?
Very simple ⬇
Based on the information collected by this digital tool, products or services are offered to potential customers who have not accessed the website, but may do so.
Let's take an example: if you're looking for shoes in Madrid, shoe stores in the area can use your cookies to find out if you might end up buying that product. In this way, they'll try to attract you.
Save user preferences and activity
This element is very important, since if the information that a user has consulted on a website is saved, this detail will make it easier for the consumer to return to the shopping cart and finish purchasing.
Saving a user's activity is invaluable in continuing to collect data that improves their experience and saves them effort.
Online shopping cart
Cookies make it easier to return to the shopping cart
Show ads related to searches
Without a doubt, one of the greatest benefits of cookies is the option of using potential customers' searches to create online campaigns focused in this direction.
These files full of information are used by companies to display advertisements related to the searches that users have made.
If a potential consumer sees an ad for a product or service they have searched for and are interested in, conversion chances will skyrocket .
Use cookies in your online marketing strategy
You already know what cookies are, what they are used for and, most importantly, their power in the world of digital marketing .
