The meaning of branded content and how to use it

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Bappy4
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Joined: Thu Dec 05, 2024 9:00 am

The meaning of branded content and how to use it

Post by Bappy4 »

With the increase in participants in any market, it becomes more necessary to differentiate yourself from the competition, and one of the ways is through branded content.

Do you want to know how we can help you? We explain everything in this article .

What is branded content?
Branded content is a direct response to the current market situation.

We live in a world with constant stimuli and where we are massively bombarded with multiple messages throughout the day.

In addition, there are more and more brands, new competitors… And differentiating yourself solely with the product is starting to become complicated.

That's where branded content comes into play!

Creativity with the word marketing
Branded content is part of marketing.
It is a marketing technique that simply consists of creating content that is relevant to the public and linked to the brand .

In this way, you try to establish a bond with the consumer, something beyond them liking your products.

This content is intended to get users to search for you to malaysia telegram phone number list see your posts in a world where they are saturated with messages that are not interesting to them.

Say goodbye to traditional advertising and pop-ups.

How to apply branded content
Now that you know what the term means, it is important to have some guidelines so you know how to apply it.

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1. Establish some values ​​that guide you
When creating any brand, it is extremely important to have values ​​that define you and to make everything work along the same lines.

Branded content is precisely a way of externalizing these values.

Dust off your branding manual , and if you don't have one, maybe now is a good time to start working on it.

2. It's not about selling or the product
One of the pillars of branded content is that your content stops focusing on your products .

Nowadays, it is very difficult to differentiate yourself and attract the consumer's attention just by doing so.

Focus your content on who you are as a brand , the values ​​that guide you, and what you can offer the world.

Analyze your competition to avoid overlapping messages and start differentiating yourself from them through your own content.

3. It involves emotions
This section is self-explanatory.

In the early days of advertising, as there was not a great deal of competition, it was enough to talk about the characteristics of the products.

Later, there was talk of the benefits that could be obtained through its use.

Today, everything has to be linked to emotions , or even to the status it provides.

Branded content is linked to emotions
You have to try to always generate positive emotions.
And the brands even more!

It is not in vain that the term Lovemark was created .

Think about big companies like Apple or Coca-Cola, and the feelings they give you.

And try to think about what you want to convey with your brand .

4. Choose your channels wisely
It is very important to consider where you will share the content that you are going to start generating.

It all depends on where your consumers are located.

If you have a website, it is always advisable that all the content on it is focused in the same way.

Do you have a blog? It's probably a very powerful tool too.

Depending on your age, gender, and the type of content you have, social media can be the other half you're missing , along with blogging.

Research your audience with accurate analytics tools and make informed decisions based on the data you gain.

Focus on the platforms where your current audience is , and expand little by little when you see that it works well.

As they say: he who tries to do too much, achieves little.

5. Be creative
Don't be afraid to get creative.

We repeat: we are talking about content that must generate emotions , sensations, that must engage the consumer.

They have to want to come back to you.

So don't be afraid !

Plan, measure, but listen to your instincts too.

Advantages of using branded content
Finally, if you are still not convinced, we will explain some advantages of starting to create branded content:

It's non-invasive - This is something we've all started to hate.
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