Experience growth in foot traffic to downtown stores
Position my blog through SEO
Position myself as the most visited shopping center in the city
It is crucial that whatever they are, they must be within a time frame that allows you to achieve them with a high degree of probability. In other words: a realistic goal is not to try to get 50,000 visits per post per day within a period of 3 months if the number of visits to your blog is currently limited to 500.
Move away from unattainable objectives and direct your strategy towards achieving sensible goals.
3. Who are you going to target in your content strategy?
The type of communication that will be carried out on the blog will depend on the type of public that visits it. What is the most common age range among the clients of your shopping centre ? If the majority of people are over the age of 50-60, the type of communication posted on the blog should be in line with their interests in tone and type of content .
If, on the other hand, the majority of visitors are teenagers between 12 and 19 years old, communication can be carried out in a more relaxed and personal way, adapting to the motivations list of cayman islands consumer email of this age group.
There are as many types of strategy to follow as realistic objectives we set ourselves. Everything will depend on your needs and expectations . Do you need to provide information about the shopping centre's services and increase their use by users? Your strategy will be geared towards disseminating informative content. Do you want to strengthen an operator that needs a little push because it is in a difficult commercial situation? You will direct it towards content focused on its brand, products and services.
The importance of knowing what your needs are and those of your clients, both operators and “consumers”.
5. Measuring the results obtained with each post
And finally, there is nothing more reliable for measuring the impact of your blog posts than a good results measurement tool. Google Analytics is one of the most widely used, although there are many others: Awstats, Piwik, Histats, Woopra, and many more. Through them, you can analyze all the metrics that arise from your blog , allowing you to know which age range visits you the most, the content that receives the greatest number of views, whether your audience is predominantly men or women, as well as the bounce rates and the number of visits.
