What are the differences between Google Analytics and Analytics 360?
Posted: Sat Dec 07, 2024 3:22 am
Google Analytics and Analytics 360 are the main tools for analyzing your marketing campaign results.
Although both platforms belong to Google, they have several differences and each has different ways of doing their analysis.
If you want to know more about them, at Kiwop we explain their main characteristics and differences.
Solve your doubts!
Google Analytics
Google Analytics is an online platform, developed by Google, used to measure and analyze everything that happens on a website or mobile application.
This tool, although it belongs to Google , was not developed by them; rather, they bought the company that developed it and, in this way, kept its web analytics tool.
The initial objective of this tool was to be complementary to other Google tools such as Google Ads , Google Search Console and AdSense so that they could support each other and all website data would be centralized in Analytics.
Today, Google Analytics is essential for obtaining web analysis data due to the solutions it offers.
Plus, Google Analytics is a free tool.
google analytics
What can be measured with Google Analytics?
The main data that can be measured, known as KPIs, in Google Analytics are the following:
Sessions, users, page views, time spent on page views, and bounce rate
Interactions with elements of the web page
Landing pages and navigation
Using the internal web search engine
Google Ads Campaigns
Google Search Console and Google AdSense data
Transactions made on the web
The origin of visitors to the page
These are some of the data you can consult, although the platform offers a wide variety of information.
What is Analytics 360
Analytics 360 is a paid tool and is recommended if you are a large advertiser, as it will allow you to achieve greater scale and enterprise-level support.
For this reason, Analytics 360 is recommended for companies that manage a large amount of website data and a high number of visits per month.
Analytics 360 Statistics
The main differences between Google lebanon telegram phone number list Analytics and Analytics 360
Below, we provide a list of the main differences between both tools.
The first and main difference that you should keep in mind between both tools is that Google Analytics is free, while Analytics 360 is paid.
Reports without sampling
Analytics 360 does not apply sampling if it does not collect 100 million data points. Google Analytics, on the other hand, applies sampling automatically in reports when collecting more than 500,000 sessions per property.
Improved data update
Google Analytics offers data update in less than 24 hours , while Analytics 360 provides you with data in less than 4 hours.
This is essential for all those projects where immediacy is key to improving results. However, there are some functions that are not included, such as:
Objective data
Importing data
Unsampled reports
Scheduled Reports
Site Speed Reports
Flow reports
Custom tables
Real time
Attribution models and multi-channel funnels
Bigquery Export
Custom views, dimensions and metrics per property
In Analytics 360 you have 400 visits and 200 custom dimensions and metrics , and in Analytics you have a maximum of 200 visits and 20 custom dimensions and metrics.
With Analytics 360, the paid version, you will gain flexibility in collecting personalized information .
Custom funnels and unsampled tables
With Analytics 360 you will have valuable information about the customer journey and how they progress towards conversion.
Customer journey
As for unsampled tables, Analytics 360 does not allow you to include user -based segments , and reports such as traffic flow visualization, search engine optimization, multi-channel funnels, and attribution are excluded.
Integrated tools
Depending on the tool you use, you will be able to find some tools integrated into it or others. For example, in the case of Google Analytics, the integrated tools you will find are Google Ads , Google Adsense and Google Search Console .
Although both platforms belong to Google, they have several differences and each has different ways of doing their analysis.
If you want to know more about them, at Kiwop we explain their main characteristics and differences.
Solve your doubts!
Google Analytics
Google Analytics is an online platform, developed by Google, used to measure and analyze everything that happens on a website or mobile application.
This tool, although it belongs to Google , was not developed by them; rather, they bought the company that developed it and, in this way, kept its web analytics tool.
The initial objective of this tool was to be complementary to other Google tools such as Google Ads , Google Search Console and AdSense so that they could support each other and all website data would be centralized in Analytics.
Today, Google Analytics is essential for obtaining web analysis data due to the solutions it offers.
Plus, Google Analytics is a free tool.
google analytics
What can be measured with Google Analytics?
The main data that can be measured, known as KPIs, in Google Analytics are the following:
Sessions, users, page views, time spent on page views, and bounce rate
Interactions with elements of the web page
Landing pages and navigation
Using the internal web search engine
Google Ads Campaigns
Google Search Console and Google AdSense data
Transactions made on the web
The origin of visitors to the page
These are some of the data you can consult, although the platform offers a wide variety of information.
What is Analytics 360
Analytics 360 is a paid tool and is recommended if you are a large advertiser, as it will allow you to achieve greater scale and enterprise-level support.
For this reason, Analytics 360 is recommended for companies that manage a large amount of website data and a high number of visits per month.
Analytics 360 Statistics
The main differences between Google lebanon telegram phone number list Analytics and Analytics 360
Below, we provide a list of the main differences between both tools.
The first and main difference that you should keep in mind between both tools is that Google Analytics is free, while Analytics 360 is paid.
Reports without sampling
Analytics 360 does not apply sampling if it does not collect 100 million data points. Google Analytics, on the other hand, applies sampling automatically in reports when collecting more than 500,000 sessions per property.
Improved data update
Google Analytics offers data update in less than 24 hours , while Analytics 360 provides you with data in less than 4 hours.
This is essential for all those projects where immediacy is key to improving results. However, there are some functions that are not included, such as:
Objective data
Importing data
Unsampled reports
Scheduled Reports
Site Speed Reports
Flow reports
Custom tables
Real time
Attribution models and multi-channel funnels
Bigquery Export
Custom views, dimensions and metrics per property
In Analytics 360 you have 400 visits and 200 custom dimensions and metrics , and in Analytics you have a maximum of 200 visits and 20 custom dimensions and metrics.
With Analytics 360, the paid version, you will gain flexibility in collecting personalized information .
Custom funnels and unsampled tables
With Analytics 360 you will have valuable information about the customer journey and how they progress towards conversion.
Customer journey
As for unsampled tables, Analytics 360 does not allow you to include user -based segments , and reports such as traffic flow visualization, search engine optimization, multi-channel funnels, and attribution are excluded.
Integrated tools
Depending on the tool you use, you will be able to find some tools integrated into it or others. For example, in the case of Google Analytics, the integrated tools you will find are Google Ads , Google Adsense and Google Search Console .