To Google Analytics 4 (GA4), which is already available for use.
Posted: Thu Dec 05, 2024 10:55 am
The solution may come with the revision of the Schrems II treaty , which establishes the transfer of data between Europe and the United States. In any case, it is worth remembering that in addition to this problem of the GDPR regulation, Google Analytics is going to include new updates in the coming months that will significantly affect the measurement of web analytics. These updates are related to the way in which information can be recorded without the use of third-party cookies and to the fact that Google Universal Analytics is going to cease its activity in June 2023, giving way
If no legal solution is found for the transfer of data to cambodia email list the United States, are there good alternatives to Google Analytics? What can we do to keep control over our website's analytics and its usability in order to offer a better experience to our customers and detect problems on the website?
What are the main alternatives to Google Analytics?
There are several alternatives that are just as effective as Google Analytics and that can help us to learn more about our website and that also comply with European data protection legislation.
1. Matomo – Piwik
Matomo allows you to set up geolocalized reports, the origin of visits (important for analyzing our SEO positioning), technical capabilities or what visitors do on the website. In addition, it allows you to save notes, track user behavior, set goals for the actions you want to monitor, track website spending, perform analysis of superimposed data and create custom variables.
Matomo also provides features that are not directly related to web traffic analysis, such as the ability to anonymize IP addresses, regular cleaning of tracking data, etc., not to mention the possibility of making reports or importing logs from other applications. It also has an API, mobile app, and integrations with various web content management systems (CMS) .
If no legal solution is found for the transfer of data to cambodia email list the United States, are there good alternatives to Google Analytics? What can we do to keep control over our website's analytics and its usability in order to offer a better experience to our customers and detect problems on the website?
What are the main alternatives to Google Analytics?
There are several alternatives that are just as effective as Google Analytics and that can help us to learn more about our website and that also comply with European data protection legislation.
1. Matomo – Piwik
Matomo allows you to set up geolocalized reports, the origin of visits (important for analyzing our SEO positioning), technical capabilities or what visitors do on the website. In addition, it allows you to save notes, track user behavior, set goals for the actions you want to monitor, track website spending, perform analysis of superimposed data and create custom variables.
Matomo also provides features that are not directly related to web traffic analysis, such as the ability to anonymize IP addresses, regular cleaning of tracking data, etc., not to mention the possibility of making reports or importing logs from other applications. It also has an API, mobile app, and integrations with various web content management systems (CMS) .