“You must have a presence on ALL social networks”
Posted: Thu Dec 05, 2024 10:43 am
It's no secret that having a presence on social media is essential for any digital marketing strategy. Whatever your type of company or your sector of activity, we can assure you that your clients are present within this universe, and there are already 4.62 billion users on social media , which is equivalent to 58% of the world's population.
Thanks to the Internet, we now have a wealth of information at our fingertips regarding the efficient use of social media, but we must do the work to discern what is truly useful and truthful, and what are false myths about social media that you should forget about .
In order to ensure that you have a successful strategy for your business, we will now demystify a series of erroneous beliefs about social networks that are established in the imagination of many professionals.
To know which social networks to invest your efforts in, you must answer this simple question: where is your target audience?
Don't make the mistake of creating an account on cabo verde email list every possible online channel without having previously analysed your audience, since each platform groups together different profiles of people.
Be careful! Don't err on the side of excess or deficiency. Risk aversion to the unknown sometimes makes us initially reject new social networks. If your potential customers are on TikTok and you have content that is suited to this new avenue, go for it!
2. “You need to post many times a day”
It is true that persistence and daily consistency is the main strategy to encourage the algorithm to show your account, but remember that not everything is worth it .
Once you have identified where your target audience is, you must be clear about what type of content you are willing to share. Your texts, your multimedia resources and the information you reflect in them will be essential to faithfully communicate your corporate image .
Therefore, you will have to find the balance between quantity and quality.
3. “Schedule posts only during the work week”
While it's true that peaks in engagement often occur mid-week, weekends shouldn't be a non-issue for many businesses.
Thanks to the Internet, we now have a wealth of information at our fingertips regarding the efficient use of social media, but we must do the work to discern what is truly useful and truthful, and what are false myths about social media that you should forget about .
In order to ensure that you have a successful strategy for your business, we will now demystify a series of erroneous beliefs about social networks that are established in the imagination of many professionals.
To know which social networks to invest your efforts in, you must answer this simple question: where is your target audience?
Don't make the mistake of creating an account on cabo verde email list every possible online channel without having previously analysed your audience, since each platform groups together different profiles of people.
Be careful! Don't err on the side of excess or deficiency. Risk aversion to the unknown sometimes makes us initially reject new social networks. If your potential customers are on TikTok and you have content that is suited to this new avenue, go for it!
2. “You need to post many times a day”
It is true that persistence and daily consistency is the main strategy to encourage the algorithm to show your account, but remember that not everything is worth it .
Once you have identified where your target audience is, you must be clear about what type of content you are willing to share. Your texts, your multimedia resources and the information you reflect in them will be essential to faithfully communicate your corporate image .
Therefore, you will have to find the balance between quantity and quality.
3. “Schedule posts only during the work week”
While it's true that peaks in engagement often occur mid-week, weekends shouldn't be a non-issue for many businesses.