Increase the chance someone will open your campaigns by using a real sender name. This name will show up in the “from” section in someone’s inbox and will be seen before the email is even opened.
You can also @ your company to make it clear where this email is coming from.
A personalized email subject line that says "Andrea @ Brevo -- don't wait to start using WhatsApp!".
Sign off with this person’s image and full signature to go the extra mile as you see below.
Email personalization example by Brevo. This shows an email with an list of saudi arabia cell phone numbers image of the sender next to her name at the bottom of the email.
Using real names in your “from” field can help your emails avoid spam filters and land them in the inbox, which is why it’s an email deliverability best practice.
8. Show your brand voice
Personalization is not just about calling someone by their name, it’s also about showing your personality. Some email personalization ideas to consider are:
Using brand colors and imagery
Using the right tone of voice (humorous, serious, confidential)
Running special offers, campaigns, or events
A personalized email campaign by Cards Against Humanity. It is a black email that has a white button saying "Give us $5"
Source
This humorous email marketing personalization by Cards Against Humanity steers clear of traditional marketing methods. They came up with a Black Friday campaign all their own and simply addressed it to their “horrible friends”.
personalized customer experience and give your subscribers an email they’ll want to open.
9. Make emails stand out with graphics
Email personalization can involve graphics too! NiftyImages is a marketing personalization tool that allows you to customize images, countdown timers, maps, and more. What’s great about this tool is that you don’t have to know anything about coding.
All you have to do is create your personalized design on NiftyImages, then copy and paste the code they create for you into your newsletter editor.
Here’s an example of a countdown timer created with NiftyImages. This feature is great for creating a sense of urgency before the end of a sale.
