The two most common formats are text and HTML

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Finally, you need to find your own identity, the most important thing being to differentiate yourself from the competition! This is where storytelling takes on its full meaning. Step 4 – Create your newsletter template The design of your newsletter is what will first catch the reader's eye. A bad design, and half of your leads go up in smoke. Not only is appearance important, but your newsletter must also be responsive , meaning it must be readable and viewable on any device.

Be aware that 31% of senegal phone number library smartphone users say that newsletters display poorly on their devices. The template for your newsletter is what will ensure a successful email campaign: Choose your format : . > Text emails are lighter, and therefore easier to set up. They are similar to the format of personal emails, and are ideal for one-to-one marketing. However, they do not contain any images, and are graphically poor. > HTML emails are much more ergonomic and open up a wide field of creativity: you can insert visuals, tables, gifs, etc.



Your newsletter will therefore be much more convincing and attractive. This format has deliverability problems due to images often blocked by webmailers (1&1, Gmail, etc.). Create your template. If you decide to create your template yourself, there are several easy-to-use software programs that will help you achieve a satisfactory result. This is particularly the case with Mailstyler, a software program to install on your computer that works on the “drag and drop” principle. Very intuitive to use, it will allow you to create quality templates! .