Twitter's new media update gives creators and marketers more opportunities
Posted: Thu Dec 05, 2024 9:45 am
Ashley Rodriguez
Oct 13, 22 | 3 min read
New Twitter Multimedia Update
Reading time: 3 minutes
Twitter has been in the spotlight lately, due to the troubled negotiation with Elon Musk . But even with this uncertain scenario, that hasn't stopped them from working hard to release updates and new features for their users.
Following the feed algorithm , created to give users a better experience while browsing the platform, and the edit button , which allows users to edit their tweets, Twitter is now rolling out mixed media tweets to its users worldwide.
This new Twitter update allows creators and brands to embed up to 4 images, videos, and/or GIFs in a tweet. All 4 media can be in the same format, or you can mix them up however you like. Pretty cool, right?
To give you a small taste of what mixed media looks like, the side -by-side tweet , featuring a photo and a video, is already a user favorite on the bluebird social network.
And for better results from videos, this sweden email list change complements another major update that adds a video carousel to the Explore tab . In other words: Twitter Mixed Media helps brands and creators post videos, and the carousel feature helps users find them.
How can you, as a marketer, adapt this new feature to your strategy?
Well, with this move, it's become even clearer that Twitter is no longer a “280-character” platform, focused only on text.
Increasingly, we can see Twitter aiming to create an environment for sharing multimedia and giving brands and creators more ways to tell their stories.
According to their own statement , “ This update is the latest example of how we’re working to make Twitter the easiest and most convenient place to share images, videos, and other creative content .”
I would say that this decision is more strategic than it seems at first glance. It has been a while since we saw short videos winning the hearts of users on different platforms.
In September 2021 , for example, TikTok celebrated reaching 1 billion monthly active users. It is no coincidence that Instagram is increasingly investing in Reels, a format very similar to TikTok's.
As you can see, there’s no denying that today’s consumers love video and often prefer it over other types of content. With that in mind, Twitter hasn’t been left behind, and neither should you.
Here are some tips to help you with that:
Start thinking of your Twitter strategy as a media-sharing channel. More than ever, it's important to have a creative person looking after your Twitter account.
Now that videos are a “must-have” in the digital world, take a moment to dig deeper into this format! You can understand the best format for your strategy and get inspired by brands that successfully use video marketing.
Video content pairs well with a good storytelling strategy. With this format, it's easier to build emotional narratives and connect with your audience.
Last but not least, don't be afraid to explore possibilities and try out this new feature! Twitter mixed media is new to everyone, so there's no "right or wrong" here.
Do you want to stay up to date with the best Marketing practices? I suggest you subscribe to The Beat , Rock Content's interactive newsletter. There you will find all the trends that matter in the digital Marketing landscape. See you there!
Oct 13, 22 | 3 min read
New Twitter Multimedia Update
Reading time: 3 minutes
Twitter has been in the spotlight lately, due to the troubled negotiation with Elon Musk . But even with this uncertain scenario, that hasn't stopped them from working hard to release updates and new features for their users.
Following the feed algorithm , created to give users a better experience while browsing the platform, and the edit button , which allows users to edit their tweets, Twitter is now rolling out mixed media tweets to its users worldwide.
This new Twitter update allows creators and brands to embed up to 4 images, videos, and/or GIFs in a tweet. All 4 media can be in the same format, or you can mix them up however you like. Pretty cool, right?
To give you a small taste of what mixed media looks like, the side -by-side tweet , featuring a photo and a video, is already a user favorite on the bluebird social network.
And for better results from videos, this sweden email list change complements another major update that adds a video carousel to the Explore tab . In other words: Twitter Mixed Media helps brands and creators post videos, and the carousel feature helps users find them.
How can you, as a marketer, adapt this new feature to your strategy?
Well, with this move, it's become even clearer that Twitter is no longer a “280-character” platform, focused only on text.
Increasingly, we can see Twitter aiming to create an environment for sharing multimedia and giving brands and creators more ways to tell their stories.
According to their own statement , “ This update is the latest example of how we’re working to make Twitter the easiest and most convenient place to share images, videos, and other creative content .”
I would say that this decision is more strategic than it seems at first glance. It has been a while since we saw short videos winning the hearts of users on different platforms.
In September 2021 , for example, TikTok celebrated reaching 1 billion monthly active users. It is no coincidence that Instagram is increasingly investing in Reels, a format very similar to TikTok's.
As you can see, there’s no denying that today’s consumers love video and often prefer it over other types of content. With that in mind, Twitter hasn’t been left behind, and neither should you.
Here are some tips to help you with that:
Start thinking of your Twitter strategy as a media-sharing channel. More than ever, it's important to have a creative person looking after your Twitter account.
Now that videos are a “must-have” in the digital world, take a moment to dig deeper into this format! You can understand the best format for your strategy and get inspired by brands that successfully use video marketing.
Video content pairs well with a good storytelling strategy. With this format, it's easier to build emotional narratives and connect with your audience.
Last but not least, don't be afraid to explore possibilities and try out this new feature! Twitter mixed media is new to everyone, so there's no "right or wrong" here.
Do you want to stay up to date with the best Marketing practices? I suggest you subscribe to The Beat , Rock Content's interactive newsletter. There you will find all the trends that matter in the digital Marketing landscape. See you there!