Dec 13, 22 | 5 min read
New LinkedIn Analytics
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In March 2022, LinkedIn announced new analytics for content creators, including improved post analytics and new video tools, with metrics and prompts on what to share. It also provided a subscription feature to receive alerts for new content on topics users want and a place for marketers to feature their newsletter and get more subscribers.
Now, in December of this year, they have introduced even more improvements to their analytics . But what are they and what can they do for you?
What metrics have been improved?
1) Demographic data
Take a look at the Audience tab and you'll find a section on follower growth. Below that is a new set of demographic information that breaks down the details of the people in your audience. You can now see their location, their company name and size, what industries they're in, their seniority, and their job title.
2) Audience growth
Again, in the audience tab, you can see sudan email address how many followers you have, whether your audience is growing, and how much it has grown over the past seven days. This shows you your long-term performance as well as over the past week.
With a handy graph to indicate progress, you can relate any spikes in growth to new posts or anything different you've tried, like introducing videos or a new topic.
3) Higher performing posts
Initially, you'll be able to see your top three performing posts, and if you want, you can click "Show more" to see a list of all your posts in order of performance. This module shows you how your readers react, how many comments you have, and how many impressions each article has.
You can also choose a date range to see how posts are performing this month or this quarter, for example. You can also see total impressions for the past seven days and whether they are trending up or down.
LinkedIn Analytics Upgrade - Digital Marketing News 9th December 2022
Why should you care?
More data and analytics can only be good news for marketers, whether they are part of a marketing department or run their own company.
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According to LinkedIn: “In the last year alone, we’ve seen a nearly 50% increase in the number of people following people who have Creator Mode turned on and a nearly 30% increase in engagement with content created by people who have Creator Mode turned on.”
It seems that content creator mode not only gives you access to these new analytics, but also provides you with greater reach and engagement.
Plus, using your new knowledge can take you even further:
1) Know your audience
LinkedIn's new demographics can help you better understand your audience and ensure that your audience is present on the platform.
Every marketer wants to focus on the platforms where their audience hangs out, without wasting marketing dollars on platforms where their audience isn't. Now you can know for sure if LinkedIn is a good place to reach your audience or not.
You can also leverage what you learn from LinkedIn’s new demographics to solidify your buyer personas. This, of course, can help you give your audience what they want and better target all of your marketing strategies, not just what you do on LinkedIn.
2) Find out what works and what doesn't
With new audience growth insights, you'll be able to tell whether your audience is growing or not. Plus, insights into your top posts will tell you what content your audience really wants, and perhaps in what format, too.
Combining the two tools gives you excellent insight into whether your marketing is working on this platform.
From LinkedIn’s announcement: Audience Growth Insights “can help you determine if a conversation topic, new visual format, or speaking opportunity may have influenced your follower growth, helping you shape your strategy for the future.”
