Tactical and strategic marketing goals
Posted: Sun Feb 02, 2025 6:54 am
leadership goals A company sets itself the goal of good employee management that provides, promotes and rewards satisfaction, performance and loyalty.
goals of employee qualification A company keeps an eye on the qualifications of its own employees and tries to constantly improve them and keep them at a high level.
ecological goals A company commits itself to various environmental protection and sustainability measures in different fields of activity and employment.
What are marketing goals?
Next, we would like to focus on the marketing australia whatsapp data goals of a company. As previously described, they are derived from the company goals and are intended to help ensure that these can be achieved. Marketing goals can be broadly divided into two main groups. These are the tactical or medium-term or short-term goals and the strategic or long-term goals .
The following always applies: In the end, there should be a high ROI (return on investment) that brings in X, X + Y euros for the company for every euro invested. The higher the value Y, the more successful the marketing strategy.
Strategic marketing goals: Here, the focus is particularly on qualitative values, such as achieving leading positions in the market.
Tactical marketing goals: These can be derived from the strategic goals. Several tactical marketing goals that are achieved in the medium or short term within a maximum of one year then contribute to an overarching strategic marketing goal.
Examples of tactical marketing goals are achieving a certain sales volume, increasing profit or market share by percentage X, increasing the number of visitors, leads and customers, awareness and reach, etc. It is clear that tactical marketing goals should be as measurable as possible. More on this in the next section.
goals of employee qualification A company keeps an eye on the qualifications of its own employees and tries to constantly improve them and keep them at a high level.
ecological goals A company commits itself to various environmental protection and sustainability measures in different fields of activity and employment.
What are marketing goals?
Next, we would like to focus on the marketing australia whatsapp data goals of a company. As previously described, they are derived from the company goals and are intended to help ensure that these can be achieved. Marketing goals can be broadly divided into two main groups. These are the tactical or medium-term or short-term goals and the strategic or long-term goals .
The following always applies: In the end, there should be a high ROI (return on investment) that brings in X, X + Y euros for the company for every euro invested. The higher the value Y, the more successful the marketing strategy.
Strategic marketing goals: Here, the focus is particularly on qualitative values, such as achieving leading positions in the market.
Tactical marketing goals: These can be derived from the strategic goals. Several tactical marketing goals that are achieved in the medium or short term within a maximum of one year then contribute to an overarching strategic marketing goal.
Examples of tactical marketing goals are achieving a certain sales volume, increasing profit or market share by percentage X, increasing the number of visitors, leads and customers, awareness and reach, etc. It is clear that tactical marketing goals should be as measurable as possible. More on this in the next section.