Lead Conversion: How a Visitor Becomes a Customer
Posted: Sun Feb 02, 2025 6:44 am
Definition: Lead and Conversion
In order to get into the topic, we first have to deal with the wording.
From a company's perspective, a lead is a qualified contact who shows interest in the company or its offer. At least enough is known about this lead for the company to be able to establish a dialogue. In digital marketing, this is usually the email address.
Definition Lead
The DIM German Institute for Marketing describes the term lead according to the prevailing understanding with the following definition:
A lead is a person or company that has a uganda whatsapp data specific interest in a product or service and expresses this interest. Source
Lead generation: How a lead is created
A lead usually doesn't fall from the sky, it must first be acquired - through lead generation (literally translated as "acquisition of interested parties"). Lead generation is directly related to the company's success, it is the first step in acquiring new customers and thus an important component of the growth strategy.
In the very first step of lead generation, marketers aim to make potential customers aware of the company or its products or services. If this is successful, they are referred to as interested parties. These interested parties must then be converted into leads.
The lead conversion
Lead conversion occurs, for example, by providing personal information such as email address, telephone number, name of the person, name of the company, job title or position, birthday or age, reason for interest, etc. Now the previously unknown visitor - pure traffic - has become a lead. This task is usually the responsibility of the marketing department. The information is obtained via online forms, newsletter subscriptions, registrations or in the presence area using business cards or in personal exchanges.
In order to get into the topic, we first have to deal with the wording.
From a company's perspective, a lead is a qualified contact who shows interest in the company or its offer. At least enough is known about this lead for the company to be able to establish a dialogue. In digital marketing, this is usually the email address.
Definition Lead
The DIM German Institute for Marketing describes the term lead according to the prevailing understanding with the following definition:
A lead is a person or company that has a uganda whatsapp data specific interest in a product or service and expresses this interest. Source
Lead generation: How a lead is created
A lead usually doesn't fall from the sky, it must first be acquired - through lead generation (literally translated as "acquisition of interested parties"). Lead generation is directly related to the company's success, it is the first step in acquiring new customers and thus an important component of the growth strategy.
In the very first step of lead generation, marketers aim to make potential customers aware of the company or its products or services. If this is successful, they are referred to as interested parties. These interested parties must then be converted into leads.
The lead conversion
Lead conversion occurs, for example, by providing personal information such as email address, telephone number, name of the person, name of the company, job title or position, birthday or age, reason for interest, etc. Now the previously unknown visitor - pure traffic - has become a lead. This task is usually the responsibility of the marketing department. The information is obtained via online forms, newsletter subscriptions, registrations or in the presence area using business cards or in personal exchanges.