Every landing page gives your conversion rates

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(You could suffice with two, but you’ll get more traffic with three.) Your plan of attack will look something like this: An optimized general information page will generate leads from search engines. You’ll want this landing page to be packed with high-quality images of your product, and don’t forget to work on the SEO. This page will appear in search results, functioning a bit like this blog post. (In fact, many of my blog additions double as inbound marketing posts!) You’ll need some lead capture pages, too.

These will have a contact russia phone number library form or sign-up option. You can make do with a single sign-up page, but you can also make a new landing page for SMS marketing campaigns or direct mailers. Finally, top the journey off with a gorgeous sales page. If you have multiple products, you’ll want separate landing pages for each. The separation may seem superfluous, but it guarantees each will be a high-converting landing page. Consider adding some SEO to this page; it’ll help it show up in search results.



Can You Have Too Many Landing Pages? So, is there a point of diminishing returns? Do conversion rates drop after a certain number of landing pages? Technically, no. You can’t really have “too many landing pages,” although you can certainly have too few. When I said everyone needs “at least one landing page,” I wasn’t kidding. That’s the bare minimum. However, there’s no firm maximum. A boost, and creating separate landing pages for different needs only improves your odds.