IP telephony can easily complement existing channels and greatly south africa phone number library simplifies business process management – and millions of e-commerce businesses choose it every year.
As companies move en masse to virtual telephony, more and more IP communication providers are emerging, which leads to lower prices for their services. In addition, AI has been widely used in customer support in recent years, which allows for a reduction in personnel costs without losing quality.
Why does an online store need IP communication and how to connect it, what scenarios for using virtual telephony for beginning sellers might look like, and what services and solutions might be useful for a large online retailer — we will tell you in our article.
Why do you need IP communication in online trading?
One of the main reasons for the growth of e-commerce is convenience for shoppers, but the lack of physical contact with the seller creates a need for closer connection in other ways.
When buying a product online, the customer still needs detailed advice, and also additional confidence that the purchase will not be lost along the way, and that after-sales service will meet his needs.
In addition to uninterrupted communication with customers, online stores must ensure reliable internal communications and data exchange between the office, warehouse, logistics service and other departments.
This is why modern communication solutions for business represent the integration of VoIP telephony for internal and external communications with business automation programs and CRM systems.
In addition to virtual telephony, communication platforms typically include communication methods such as instant messengers, email, SMS, website chat, and social media.
By combining various communication channels into a single system, it is easier for businesses to track the history of interactions with clients and analyze the data received, and for clients to receive the necessary information and quality service.
Due to the specific nature of the online store's activities, departments and remote employees will most likely be connected to broadband Internet, so you can start using all the benefits of IP communication in literally one working day.
Let's consider what other advantages the implementation of IP telephony can bring to enterprises in the e-commerce sector.
Advantages of IP telephony for online stores
Comprehensive solutions for Internet telephone communication are popular with employees, customers, and online store owners, as they bring benefits to all participants in the communication.
Significant cost reduction
One of the most significant advantages is the lower cost of VoIP communication compared to landline and mobile telephony. The savings become especially noticeable if the company often makes international calls. In addition, installing and connecting VoIP equipment does not require significant investment: it is enough to download a special program for calls - a softphone - to a computer or a regular mobile phone.
