The Juice of Web Marketing, by Alessandro Sportelli and Manuel Faè

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The juice of web marketing: a must-read manual for working in the sector
This book, in addition to providing us with very interesting points of view on how to build an effective strategy , goes straight to the point (never was a title chosen more wisely). Web Marketing is a sector in which too often there is a lot of chatter about terms and strategies that, in the end, go beyond what is the objective of a company: selling .

Here, the Sportelli and Faè manual shows the reader how to create an effective how does botim work? Web Marketing strategy that is perfectly calibrated to the true purpose of the company , that is, increasing sales to increase profits .

Enough with the beating around the bush, with this book you get to the heart of the matter to immediately improve your work.

E-commerce. Marketing & Sales, by Francesco Antonacci

Books to start working in web marketing: Antonacci
Since I have spoken about companies and profits, I cannot avoid giving due space to what is one of the most discussed sectors in the entire digital landscape: e- commerce . Antonacci's book highlights a situation that is not exactly rosy, in which E-Commerce turns out to be in reality a sector in which there are still no clear ideas regarding strategies.

This manual will help you understand what things are wrong with your virtual store and, in addition, it will provide you with excellent suggestions on how to develop a Web Marketing strategy that can actually help improve your online business .