Discovering the sweet spots for your business to hit the target
Posted: Thu Jan 30, 2025 10:19 am
Imagine you have a target to hit and you need to figure out what combination of strength, speed and effort is needed to hit the sweet spot. This knowledge is known in the sports field as the “sweet spot”.
Note that effort is taken into account because there is no point in hitting the target once and hurting your arm, as this would prevent you from hitting it again.
Applying this term to the business world, discovering the audience's sweet spots means knowing which are the ideal points for investment, where results are maximized to the detriment of the effort dedicated to winning new customers. This requires knowing the audience's behavior very well.
Those who think that sweet spots only refer to products or services are mistaken. In fact, they have a lot to do with the brand's positioning – or the cause it supports.
For example: if a cosmetics brand identifies that a large portion viber data of its customers are vegan, getting involved with the animal cause promotes a very assertive point of contact with the public. Likewise, if the brand does not demonstrate concern for sustainability, it may lose many points of engagement.
With this, we can conclude that brand positioning should always prioritize what the public values. Its success depends on customer perception, that is, the brand must manifest itself consistently, from interaction to interaction, in the digital or offline environment.
The key word is “relationship”
This strategy creates a relationship that is very different from a merely commercial one: the subject of interest to the public is displayed on the timeline and activation on social media occurs spontaneously, leveraging the brand. This connection is so strong that it directly interferes in the purchasing process, where the brand's positioning is capable of "winning" customers when Promotion, Price, Place and Product are evaluated. (Remember those?)
“A brand can represent a mental shortcut for decision-making for those who buy based on shared values. This finding, in addition, removes the rationality of the decision” (SHERRY JUNIOR, 2018)
Now, think of a brand that you love. Note that we are not talking about a product, but rather a brand. The one that you like to follow on social media, or the newsletter… can you think of one? Tell us in the comments what it is and why you like it.
Note that effort is taken into account because there is no point in hitting the target once and hurting your arm, as this would prevent you from hitting it again.
Applying this term to the business world, discovering the audience's sweet spots means knowing which are the ideal points for investment, where results are maximized to the detriment of the effort dedicated to winning new customers. This requires knowing the audience's behavior very well.
Those who think that sweet spots only refer to products or services are mistaken. In fact, they have a lot to do with the brand's positioning – or the cause it supports.
For example: if a cosmetics brand identifies that a large portion viber data of its customers are vegan, getting involved with the animal cause promotes a very assertive point of contact with the public. Likewise, if the brand does not demonstrate concern for sustainability, it may lose many points of engagement.
With this, we can conclude that brand positioning should always prioritize what the public values. Its success depends on customer perception, that is, the brand must manifest itself consistently, from interaction to interaction, in the digital or offline environment.
The key word is “relationship”
This strategy creates a relationship that is very different from a merely commercial one: the subject of interest to the public is displayed on the timeline and activation on social media occurs spontaneously, leveraging the brand. This connection is so strong that it directly interferes in the purchasing process, where the brand's positioning is capable of "winning" customers when Promotion, Price, Place and Product are evaluated. (Remember those?)
“A brand can represent a mental shortcut for decision-making for those who buy based on shared values. This finding, in addition, removes the rationality of the decision” (SHERRY JUNIOR, 2018)
Now, think of a brand that you love. Note that we are not talking about a product, but rather a brand. The one that you like to follow on social media, or the newsletter… can you think of one? Tell us in the comments what it is and why you like it.