URBAN PIKE, for example, uses word play to its hard-core fans’ delight. “Galley of type” is a typography term so if you know, you’d want to sign up for this newsletter.
newsletter signup form example urban pike
Flowers After Hours also uses a relevant, tongue-in-cheek pun in its sign up message. It’s a little something to make the site visitor like the brand a tiny bit more and subscribe for its newsletter.
newsletter signup form example flowers after hours
Macro Mixes is yet another great newsletter sign up example using copy well. It’s fitting and fun in line with the brand.
newsletter signup form example macro mixes
Not only ecommerce businesses can have example luxembourg mobile phone numbers database signup forms. Non-profit Solidarités International’s newsletter subscription message is to learn from. Concisely and clearly, they manage to explain what their newsletter is about, how often it’s sent, and how you can unsubscribe. All there is to know!
newsletter signup form example solidarites
Creating your newsletter signup form
Now that you’ve gotten some inspiration from those great newsletter signup examples, here’s how to create your own. Make sure your email marketing software offers mailing list signup forms or at least integrates with an app that does.
1. Design the mailing list signup form
The most important element of a subscription form is the information you’ll be asking and the email opt-in options you provide. As for personal information, usually an email address and a (first) name are enough.
2. Stick to GDPR
If your audience includes people in Europe, your signup forms need to be GDPR compliant. Yes, you’re trying to get people to subscribe for your mailing list. But at the same time, the GDPR gives people in Europe the right to know exactly how their contact information will be used and who has access to it. Here are a few key elements of GDPR to keep in mind:
Your subscription message should state exactly what you’ll be sending new subscribers so they can give informed consent.
Checkboxes can’t be pre-checked. Consent is opt-in by default, not opt-out.
A purchase doesn’t mean automatically subscribing to your newsletter. Though you can ask with a separate opt-in at checkout like in the example below. If a customer doesn’t opt in, you can only send them transactional emails because they’re essential to the purchase.
Newsletter signup form example from a non-profit
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