Trend Hunter is one of the largest communities dedicated to tracking trends and innovations. It was founded in Canada in 2005 by writer and analyst Jeremy Gutche. Currently, the project unites almost 300 thousand trend hunters, scientists and futurists.
Every year, Trend Hunter prepares a comprehensive overview of the most significant trends in various industries - from business to food and art. In this article, we will tell you about the main trends of the year in the field of business and marketing.
The report includes trends (promising opportunities thailand number data in the industry), insights (user motivations, their beliefs, and the friction points behind this opportunity), examples, and a score (an average score that takes into account the novelty of the trend, the activity of users interacting with thematic articles, and the popularity of the trend within the category).
Comfortable advertising
Trend: As the world gradually eases restrictions related to the pandemic, brands are increasingly prioritizing “wellbeing” to help people relieve anxiety. New advertising campaigns focus on uplifting and relaxing themes that, unlike last year, offer a more positive outlook on the future.
Insight: Consumer stress levels have reached record highs in recent months as most of the world’s population is impacted by everything from social restrictions to financial turmoil. As people gradually adjust to life returning to “normal,” they are looking for brands that can help them through this process—emotionally, financially, or entertainingly.
Chewing gum commercial after the pandemic. The commercial for EXTRA chewing gum, titled "For When It's Time," depicts the beginning of a new life.
Grandparent Ambassador Campaigns. Coors Light asks Canadian grandparents “How To Chill.”
Encouraging travel campaigns. Expedia is launching a new post-vaccination travel campaign to boost demand.
Macy's "Back to School" commercial is shot in a positive, encouraging style.
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