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Synergy Marketing also supports the creation of systems for utilizing data. If you are not sure how to proceed, please feel free to contact us.There are various marketing tools, such as CRM systems, MA, SFA, etc. Although each of them is an effective tool for promoting marketing activities, the following problems may occur when using them. Unnecessary data accumulates (lack of maintenance) The flow is not as expected (design error) Operational errors occur (lack of understanding of the system) These are not necessarily limited to marketing tools, but can be said about systems in general, but they are often not seen as problems before operation begins, and once operation begins, people say, "This isn't how it was supposed to be!" If you recognize the issues that hinder stable operation like this and take measures, operations will run smoothly and marketing activities will definitely be activated.


We will introduce what measures should be taken for croatia telegram database each of them. <Table of Contents> Unnecessary data accumulates (lack of maintenance) 1. What data to delete 2. When to delete data 3. Will the deletion affect my operations in marketing tools? The flow is not as expected (design error) Case 1) The target audience for email newsletters is different from what was expected Case 2) The campaign form is missing required information Operational errors occur (lack of awareness of the system) Unnecessary data accumulates (lack of maintenance) Have you ever tried to extract data after some time had passed since you started using the system and found that you found a lot of unnecessary items and data? When using a database with a marketing tool, some of the data may no longer be lead customers (prospective customers), or errors may occur when you send emails, making it impossible to send emails, or email newsletters may be unsubscribed, resulting in the accumulation of data that cannot be used.


The data can be stored as is, but having a lot of data that has no use is a risk for the company. In the unlikely event of an information leak, such as losing an extracted file, the company may be held responsible. Leaving unusable data may result in it being used incorrectly for email distribution, which could lead to complaints. For this reason, regular maintenance work is required to delete unusable data. Since this is an operation that involves deleting data, when performing maintenance, please consider the following points before performing the operation.