New features and tools are coming out, but you're not using them

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As mentioned in the success stories, there is not just one way to communicate with customers, and the methods of communication vary depending on the department and project within the company. The key to successful implementation is four clear steps. Why not start by clarifying the purpose of CRM implementation and understanding the current situation? Finally, we have prepared a collection of CRM case studies for those who have read this article. We have put together case studies of five familiar companies that have achieved results by mastering the basics.


*This article is a rewrite of the article with the same title that cameroon telegram database was published in our "Features Email Marketing" column. In the past, email marketing meant " email newsletters (email newsletters) ". As the effectiveness of email newsletters became known, it became common for companies to issue email newsletters, and the amount of information sent out increased. As a result, users began to be selective about the information they received. As a result, it is true that email newsletters that send the same information to everyone at the same time (mass mailing) are becoming less effective.


For this reason, there was a trend to question the effectiveness of email campaigns, but just because the effectiveness of email newsletters has declined does not mean that email campaigns themselves have lost their effectiveness. Email campaigns have shifted from "email newsletters," which send the same information to everyone, to " email marketing ," which sends the necessary information to the people who need it at the optimal time, and email campaigns are still one of the effective means of corporate marketing.