Radio Garden via streaming

[JoynobAkter]

The new channels
The expansion of devices - the use of which represents for editorial publications a path, albeit complex and fragmented, to compensate for the decline in listening in traditional mode - is combined with the ongoing extension of digital environments, through which to innovate and deliver content: from apps (which also offer opportunities for alerts and involvement thanks to the habit of the second screen by listeners) to websites (17% of Italians already listen to the radio via PC ), from social media to platforms such as iTunes and Spotify, the challenge shifts to the creation of new audio and video formats to align with the expectations of users in different environments.

These broader possibilities hide, however, as always when digital acts in a disruptive way in a sector, risks of disintermediation and subsequent new forms of intermediation of the contents and services that are made available: if we marketing with stockholder database observe services like Radio Garden , which allows you to switch from one radio station to another simply by moving on a geographical map and if we study the models of operators like Spotify, Pandora and Mixcloud, we see how much these assume the role of new "packagers", both of the musical offer and of the contents made available in the form of podcasts and playlists.


For this reason, and as in many other forms of digital publishing, the success of radio in the future will therefore be given by the economic sustainability of an offer that, from sound, is extending to a real ecosystem of audio, video, news and digital entertainment content .


Even a quick look at the major international radio sites such as NPR and BBC ("BBC Sounds", in particular) shows how evolution tends to flank traditional formats (live and recorded broadcasts) with the creation of podcasts (even instant ones on single important events) and contents subject to new forms of monetization represented by sponsorships and programmatic advertising.