What is the main keyword for those who have to write a text?
Posted: Wed Jan 29, 2025 9:24 am
Today the concept of main keyword goes beyond the classic approach that has formed over time. The idea is to understand the concept related to search intent . That is, what the user wants, searches for and expects to find by typing certain terms. To delve deeper into this topic I rely on the linguist Ferdinand de Saussure who makes a careful distinction between signifier and meaning. I take from Wikipedia :
The signifier is the physically perceptible part of the linguistic sign: the set of purchase shareholder database phonetic and graphic elements that are associated with a meaning (which is instead a mental concept), which refers to the object (the referent, what is being spoken about, an extralinguistic element).
When thinking about the work you need to do on keyword research for your blog, the idea is this: try to understand what is on the other side of the word you typed.
To give birth to an article dedicated to SEO, is it enough to write a Bible with a light heart, taking as the only parameter the repetition of the keyword, perhaps of its closest synonyms such as search engine optimization and optimization for search engines? No, you can and must do more.
The signifier is the physically perceptible part of the linguistic sign: the set of purchase shareholder database phonetic and graphic elements that are associated with a meaning (which is instead a mental concept), which refers to the object (the referent, what is being spoken about, an extralinguistic element).
When thinking about the work you need to do on keyword research for your blog, the idea is this: try to understand what is on the other side of the word you typed.
To give birth to an article dedicated to SEO, is it enough to write a Bible with a light heart, taking as the only parameter the repetition of the keyword, perhaps of its closest synonyms such as search engine optimization and optimization for search engines? No, you can and must do more.