Scaling high-budget Yandex Direct advertising campaigns in Andata - increasing conversion and optimizing costs

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Managing advertising campaigns is a complex task that requires a lot of effort and resources, especially when working with a large budget. The question arises, how to automate the process in order to improve conversion rates and reduce costs? Andat has a solution!

In this article, we will consider how you can achieve high results and bypass systemic limitations associated with the specifics of the Yandex Direct advertising account by building individual neurostrategies. Find out how to scale advertising campaigns in order to multiply coverage and optimize costs using the capabilities of the Andat platform.

The first section is devoted to theory , in the second we consider in detail the "Scaling" strategy , and in the third we study real client cases .
Content
What is Andata - description and main advantages
Scaling advertising campaigns
How to scale advertising campaigns - examples of successful cases
Briefly about the main thing

What is Andata - description and main advantages
Andata is a platform for analytics and optimization of advertising tunisia consumer email list campaigns using Big Data. Inside, Andata combines the features of CDP and DMP for collecting and managing client data. We create individual advertising optimization strategies for which we use deep machine learning and mathematical algorithms, the purpose of which is to achieve the client's marketing goals.

Let's look at what exactly defines Andata as a service for managing and optimizing advertising campaigns.
High efficiency
Clients get up to 27% more conversions for the same budget. This figure was obtained based on the analysis of advertising campaign data from our clients using the Andata platform. We compared results before and after implementation to get a reliable assessment of the effectiveness.