Yandex Direct provides the ability to launch advertising campaigns without preliminary preparation of the semantic core, automating the process of selecting keywords and audiences. Let's consider how this tool works both in search results and in the Yandex Advertising Network (YAN)
In Yandex search
Autotargeting in Yandex Direct on search accurately selects ads for users, analyzing texts and landing pages, taking into account various factors, including synonyms and negative words, for selection accuracy.
For example, when searching in Yandex for “buy a soft sofa,” the system analyzes the request and shows not only sofas, but also related products, such as sofa beds, improving the user’s choice and increasing the likelihood of a purchase.
In Yandex Advertising Network (YAN)
In YAN, autotargeting fine-tunes ad display, focusing on the hobbies paraguay consumer email list and interests of consumers. In cases where information about the user is limited — for example, when they have cleared their cookies, are using a new device, or are in incognito mode — the system adapts based on the content of the platform on which the ad is displayed.
Let's say there is not enough information about the user to analyze their preferences in detail. In this case, if the goal is to promote sofas, the ad can be shown on a site thematically related to furniture. In a context where Yandex has a deeper understanding of the user's interests, for example, their recent requests are related to buying upholstered furniture, then the ad for the store "mir-myagkikh-divanov.ru" will be shown to this potential buyer, increasing the likelihood of a successful conversion.
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