Beeline World Music Mix
Posted: Wed Jan 29, 2025 6:14 am
In the summer of 2012, Beeline advertised its reduction in
international roaming prices in a rather original way – with the help of a musical
experiment. Beeline World Music Mix
was composed of sounds transmitted via telephone from 17 “ideal
musical points,” including musical columns in India, a sea organ in
Croatia, classical music in Germany, a singing tree in England, and an echo temple in
Sweden.
Clairvoyant hackers
The Belgian Financial Federation held an interesting occupant resident database campaign.
It is no secret that many people are rather careless about protecting their personal
data on the Internet, not thinking that this puts their
own bank accounts at risk. The participants of the campaign, and then the viewers of the video,
were forced to think about how much information about each of them can be found on
the Internet. Without any magic.
Killer Freshness from Tic Tac
The maker of breath-freshening Tic Tac candies in France has organised
a flash mob that is not for the faint of heart. How would you react if everyone
around you suddenly fainted?
"Make the officials work"
As part of a social project in Yekaterinburg, problematic
sections of roads were covered with cartoon images of local politicians
known for their promises to fix the roads. With the help of cameras
placed nearby, everyone could observe how quickly
the cartoons and – who knows? – potholes and bumps in the road
surface would be destroyed. The project received wide coverage in the press, including Western media, as well
as on social networks.
Facebook Virus Against HIV
A trendy Brazilian radio station launched two “hot”
videos (one for young men and one for young women) to “go viral” on Facebook. The videos spread as
quickly and unnoticed as, alas, the HIV virus does. By watching
the videos, users “infected” not only their own pages, but also their
friends’ pages, without even noticing it. Before Facebook administration blocked the videos that
violated the social network’s rules, more than a million young people had already seen them.
It’s a pity that stopping HIV is much more difficult…
Car vs.
Piano by inTouch
Many Russian car owners are confident in their driving
skills and believe that car insurance is a waste of money. After all, as
we know, everything bad always happens to someone else. The company inTouch, which offers
insurance against damage that occurred through no fault of the driver, decided to make
car owners think, and chose a rather original
way to do so.
An impressive 350-kilogram grand piano was hung on 9 strong cables directly above a brand new car . How many coincidences would it take for
a fallen grand piano to turn the car into a pile of iron? The fate of each of the 9 ropes was decided
by chance, from the victory of a football team in the championship to the air temperature in
Moscow. The course of the experiment could be observed 24/7.
The authors of the campaign claim that they have reached significantly more car owners
than they planned. I wonder if this helped increase the number of
CASCO policies sold? Or, despite the interest in the campaign, are optimistic Russian
car owners still convinced that a piano always falls on someone else's car?
international roaming prices in a rather original way – with the help of a musical
experiment. Beeline World Music Mix
was composed of sounds transmitted via telephone from 17 “ideal
musical points,” including musical columns in India, a sea organ in
Croatia, classical music in Germany, a singing tree in England, and an echo temple in
Sweden.
Clairvoyant hackers
The Belgian Financial Federation held an interesting occupant resident database campaign.
It is no secret that many people are rather careless about protecting their personal
data on the Internet, not thinking that this puts their
own bank accounts at risk. The participants of the campaign, and then the viewers of the video,
were forced to think about how much information about each of them can be found on
the Internet. Without any magic.
Killer Freshness from Tic Tac
The maker of breath-freshening Tic Tac candies in France has organised
a flash mob that is not for the faint of heart. How would you react if everyone
around you suddenly fainted?
"Make the officials work"
As part of a social project in Yekaterinburg, problematic
sections of roads were covered with cartoon images of local politicians
known for their promises to fix the roads. With the help of cameras
placed nearby, everyone could observe how quickly
the cartoons and – who knows? – potholes and bumps in the road
surface would be destroyed. The project received wide coverage in the press, including Western media, as well
as on social networks.
Facebook Virus Against HIV
A trendy Brazilian radio station launched two “hot”
videos (one for young men and one for young women) to “go viral” on Facebook. The videos spread as
quickly and unnoticed as, alas, the HIV virus does. By watching
the videos, users “infected” not only their own pages, but also their
friends’ pages, without even noticing it. Before Facebook administration blocked the videos that
violated the social network’s rules, more than a million young people had already seen them.
It’s a pity that stopping HIV is much more difficult…
Car vs.
Piano by inTouch
Many Russian car owners are confident in their driving
skills and believe that car insurance is a waste of money. After all, as
we know, everything bad always happens to someone else. The company inTouch, which offers
insurance against damage that occurred through no fault of the driver, decided to make
car owners think, and chose a rather original
way to do so.
An impressive 350-kilogram grand piano was hung on 9 strong cables directly above a brand new car . How many coincidences would it take for
a fallen grand piano to turn the car into a pile of iron? The fate of each of the 9 ropes was decided
by chance, from the victory of a football team in the championship to the air temperature in
Moscow. The course of the experiment could be observed 24/7.
The authors of the campaign claim that they have reached significantly more car owners
than they planned. I wonder if this helped increase the number of
CASCO policies sold? Or, despite the interest in the campaign, are optimistic Russian
car owners still convinced that a piano always falls on someone else's car?