What can be achieved by introducing marketing tools?

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Additionally, the types of direct mail from companies that are most often opened and read are "coupon information/gifts" and "special offers/sales/campaign information." Other relatively popular items include "repair and regular inspection notices," "new product/service information," "event information," "sample product information/gifts," and "insurance renewal/review information." This shows that direct mail that contains content that the recipient perceives as beneficial is more likely to be read. What is the difference between direct mail and email newsletters? In terms of delivering information that is beneficial to customers, email newsletters can do the same thing as direct mail.


So what are the characteristics of direct mail and email newsletters? Let's take a look usa telegram database at the differences between the two items. Cost Differences Direct mail requires production costs, including paper, printing, and postage, as well as design and manuscript fees. Furthermore, in the case of letters, shipping fees are also required for printing the address on the envelope and inserting the printed material into the envelope. These are usually outsourced to an agency. In other words, the more direct mail you produce and print and post, the higher the costs will be.


As a rough guide, if you send out 10,000 postcard-sized direct mail (double-sided color), the combined cost including design, printing, and postage will be around 700,000 to 800,000 yen. On the other hand, if you outsource the creation to distribution of e-mail newsletters to an operational agency, the cost can range from tens of thousands to hundreds of thousands of yen per month. However, the operational costs of e-mail newsletters are generally lower than those of direct mail.