The following three measures were particularly important: CRM system environment construction Introduced "Synergy!" by linking with EC sites and importing purchasing information Visualization of customer information Analyze purchasing data from EC sites and identify issues and priority measures Regular meetings held Regular monthly meetings are held to provide support for the introduction and use of CRM. The repeat purchase rate of the company's products was about 40%, and the third purchase rate was over 80%. Based on the results of this analysis, we implemented step emails and campaigns with optimized scenarios.
Benefits gained from CRM system As a result of implementing uk telegram database the measures mentioned above, the click rates for the step emails were 40% for the first email and 50% for the second email, resulting in a very high response. Furthermore, despite the fact that the number of members has increased by about 5,000 since the start of the campaign due to the shift of consumer behavior to online shopping as a result of the COVID-19 pandemic, response rates such as open rates and click rates have not declined.
This shows the trust in the product and the effectiveness of the campaign. In this way, by communicating with each customer in a way that is tailored to them, they can acquire many loyal customers and increase their revenue. For more information on how to use step emails and other examples of the company's CRM system implementation, please refer to the article below. [Case Study] One-to-one communication realized digitally. ~ CRM launch support achieved through "customer-oriented" consulting and thorough "data analysis" ~ [Case Study] One-to-one communication realized digitally.
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