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Find out what you need to do before investing in Instagram Ads!

Posted: Wed Jan 29, 2025 5:35 am
by ayshakhatun3113
“Putting the cart before the horse.” Have you ever heard this expression? Have you been doing this when it comes to promoting your brand on social media ? Especially on Instagram? Anyone who understands Digital Marketing knows that nowadays you can’t do without Instagram Ads . However, is simply investing in boosting posts enough to increase a brand’s recognition and authority on this social network? Definitely not. And that’s what we’re going to talk about today.

About Instagram Ads
That's right! You can't just invest in Instagram Ads thinking that the platform alone will guarantee you all the results you want. That's not how Instagram works. Or rather, how users work.

Of course, you need to work with Instagram Ads by your side. It's what will help you increase the reach of your posts and promote your brand . But before that, you need to focus on the CONTENT of your publications. Are you concerned about that? After all, it's not just about posting any old post on your profile and that's it. You need to generate value chinese america data and relevance for your audience. As well as being able to retain the attention of your followers in a human way. And yes, that's a huge challenge! Even more so when it's practically becoming increasingly difficult to attract the audience we want. But giving up can never be an option, do you know why?

The importance of generating valuable content for your audience
Brazil is the third country with the most active users on Instagram in 2021 .
In 2017, the social network had 800 million monthly active profiles across the planet .
Each user is connected to the web more than 100 days a year .
Therefore, unless you want to give up space to your competition or give up a channel that can provide you with new leads, new followers or new customers for your business, you need to be active on Instagram . Here, being seen to be remembered should be your mantra. That's why consistency in posting is essential. You need to swim in favor of the Instagram algorithm!

7 tips for content that will rock your Instagram Ads
For Instagram Ads to generate measurable results for you, whether it’s increased engagement, number of followers, authority in the segment or even sales conversion, some content styles cannot be left out of your production calendar. We’ve listed the main ones below:

1. Promote promotions
The best content style for those who want to get considerable results in the short term. Betting on giveaways , sweepstakes , and promotions is always a good idea. Because it makes more people aware of your profile and increases your number of followers. However, you need to be very careful! Advertising without a strategy can backfire. After all, attracting an audience that is not relevant to your segment will not increase your conversions. In fact, quite the opposite.