Transactional emails are very different from marketing ones. Not only can any website or application make use of them, but they also need to be personalized with dynamic contact information to deliver registration info, order details, and password resets. That’s why speed, deliverability, and security are top priorities when choosing an email service provider.
Let’s look at the SendGrid offering and how SendGrid competitors stack up.
What SendGrid offers
SendGrid is a large-scale email solution, providing lithuania mobile phone numbers database email automation, signup forms, and list management. It’s used by big name clients like Uber and Airbnb. However, it’s best known as a leading transactional email platform offering email Rest API and SMTP (Simple Mail Transfer Protocol).
SendGrid is developer-oriented and usually integrated into stand-alone applications, rather than used as a SaaS.
Pros
Advanced testing options (inbox look, links, spam filter risk)
Email validation API available to check email addresses before emails are sent and bounce.
Good email delivery rates
Monitoring and tools for sender reputation management
Paying customers get chat, ticket, or phone (on higher plans) support
Scalable for large-volume operations
Cons
They sign you up for ISP feedback so you can remove contacts who complain about your emails from your list. Other solutions save time by automatically removing them for you.
Only 3 days of transactional messages history included, 30-day email activity history is a paid add-on.
You need other Twilio add-ons for chat, SMS, and push notifications.
You need a separate email marketing plan to be able to send other kinds of emails apart from transactional ones. Charges are based on contact list size.
You also need this other plan to use a drag-and-drop email editor if you don’t want to code your emails.
SendGrid is not a customer relationship management (CRM) platform.
