We also include three examples of companies using Viber successfully to drive demonstrable results, and our one-on-one interview with Viber’s Sales Director, Berina Tanovic.
What are Viber Business Messages?
Viber is one of the most popular messaging apps in the world with over 1 billion registered users in 190+ countries. In addition to standard features like messaging, voice and video calling, group chat and sticker packs, Viber offers enhanced messaging solutions for businesses. Chatbots, business messages, branded stickers and display ads all provide multiple opportunities for companies to engage with customers and prospects at scale.
What makes Viber such an attractive channel for business is that 63% of its employment database user base is made up of people in the key 25 to 50 age bracket. Globally, more than 8,500 brands are already using Viber Business Messages to engage with this dynamic and affluent market and the list is growing. In 2021 alone there was a 55% increase in the number of new Viber Business Messages accounts.
Statistics about viber business messages usage
What are the benefits of Viber Business Messages?
According to Insider, in 2021 the number of monthly messaging app users worldwide increased by 6.1% to 3.09 billion. It is anticipated that more than three quarters of internet users worldwide will be using messaging apps by 2024.
As new communication and commerce channels challenge the need for brick-and-mortar stores, both new and established businesses are trying to figure out how to engage with customers who are now far more likely to check their message inbox than their email.
Studies have shown that the focus of B2C communication should be on experience. Specifically, the personalization of communication throughout the overall shopping journey.
It has been proven that consumers who have an emotional connection with a brand have a 306% higher lifetime value. A key first step to start winning this affection is to interact with them on the channel that they prefer.
This is where Viber Business Messages can play a key role. With it, brands can communicate with customers throughout the customer journey, including:
Sharing welcome messages with new customers and loyalty club members
Sending personalized promotional messages based on customer behavior
Providing timely replies to product and stock queries
Following up with customers who abandon their shopping carts to encourage them to complete their purchase
Keep customers informed with hyper-accurate transaction and delivery updates
Customer and product support
Requesting feedback and reviews
Viber Business Messages therefore helps companies to attract, interact, transact, and stay in contact.
Brands can also keep their customers updated about the status of their orders, new bank transactions, or delivery schedules—all thanks to transactional business messages, delivered conveniently through the customers’ favorite app. And tapping into the trend of real conversations, brands can establish a dialogue with their audience. Conversational messages help increase conversions, provide around-sales customer support, build loyalty, get customer feedback, and much more.
