Estimation of the number of samples distributed
Posted: Tue Jan 28, 2025 7:19 am
Define the target audience or work out the criteria for issuing samples. Who is it important to give a sample of the product to, should the recipient of the free product make a purchase for the required amount or from a certain category.
Determine the method and channel for distributing samples.
Determine the period of the promotion.
Based on the constraints, calculate the production volume of samples for sampling.
Find and train promotional personnel, set up systems.
Produce products for distribution and deliver them to the distribution location.
Conduct a promotional campaign.
Send out a mailing to sample recipients with an incentive offer for their first purchase.
Evaluate the results.
How to measure sampling efficiency
For promotions implemented in online sales channels, measuring the effectiveness is simple. It vp media email list consists of the following steps:
Conversion to subsequent purchase of the product, a sample of which was distributed.
Evaluation of commercial efficiency based on the calculation: Cost per promotion / Number of purchased SKUs of the product participating in the promotion. For example: we distributed 1,000 samples, the costs of production, logistics and distribution amounted to 100,000 ₽, as a result of the promotion with a conversion of 37%, we sold 370 SKUs of the new product.
To calculate the efficiency, we look at: 100,000 ₽ / 370 = 270 ₽ - this is how much one attracted purchase cost us. Then you can compare this indicator with the cost price of the product or its selling price. If it is higher, this is good, if lower, then you need to think about how to justify the efficiency further. For example, evaluate repeat purchases of a new product or compare your 370 sales of a new product with the number of sales at a retail outlet where the promotion was not held, etc.
Determine the method and channel for distributing samples.
Determine the period of the promotion.
Based on the constraints, calculate the production volume of samples for sampling.
Find and train promotional personnel, set up systems.
Produce products for distribution and deliver them to the distribution location.
Conduct a promotional campaign.
Send out a mailing to sample recipients with an incentive offer for their first purchase.
Evaluate the results.
How to measure sampling efficiency
For promotions implemented in online sales channels, measuring the effectiveness is simple. It vp media email list consists of the following steps:
Conversion to subsequent purchase of the product, a sample of which was distributed.
Evaluation of commercial efficiency based on the calculation: Cost per promotion / Number of purchased SKUs of the product participating in the promotion. For example: we distributed 1,000 samples, the costs of production, logistics and distribution amounted to 100,000 ₽, as a result of the promotion with a conversion of 37%, we sold 370 SKUs of the new product.
To calculate the efficiency, we look at: 100,000 ₽ / 370 = 270 ₽ - this is how much one attracted purchase cost us. Then you can compare this indicator with the cost price of the product or its selling price. If it is higher, this is good, if lower, then you need to think about how to justify the efficiency further. For example, evaluate repeat purchases of a new product or compare your 370 sales of a new product with the number of sales at a retail outlet where the promotion was not held, etc.