Using NFT technology in my business: is it time?
Posted: Tue Jan 28, 2025 6:40 am
Cryptocurrencies are gaining more and more traction in today's digital ecosystem. As a result, the prices of some of the most widely used cryptocurrencies are increasing and penetrating the market more widely, and are beginning to be seen as an innovative and alternative payment method. There has also been a huge boom in the use of blockchain technology in recent months, especially with NFTs. Therefore, it might be worth asking whether it is time to use it in our business .
Non-fungible tokens represent digital assets driven by technology, something very interesting for many marketing strategies of some companies. For example, in recent months we have experienced a boom in NFT-based games that are creating an emerging economy based on cryptocurrencies and blockchain.
These digital assets are also gaining popularity among large corporations to boost their marketing campaigns and reach new communities. For this reason, many small and medium-sized businesses are beginning to wonder if it is time to make a name for themselves in the world of NFTs .
creating nft in the office
You may also be interested in: What is the metaverse and how will it impact business?
The contribution of NFTs to business
NFTs bring a creative and differentiating element to branding and bahrain number data awareness campaigns for companies and brands. The reason is that they are exclusive and focused on attracting users with a deeper interest in digital media.
In the Spanish market, one of the companies that decided to bet on this NFT trend is Correos. Over the years, this postal service has diversified its activities, as demonstrated by the commitment of the local product market, Correos Market. Now, it has decided to try its luck with NFTs with the help of the British consultancy Grant Thornton and Ethereum blockchain technology.
The project involves the launch of a limited series of encrypted stamps that will have the same utility as regular stamps. These feature unique token characters, whose authenticity is backed by blockchain technology. The contract with Grant Thornton is worth around 163,000 euros to develop this business model on the Ethereum network, the second largest blockchain network in the world.
In any case, the Post Office is not the first postal company to use encrypted stamps . Austrian Post issued 150,000 copies of a stamp in 2019, which is verified by blockchain and can be used to send parcels for €6.90.
Big brands jump on the bandwagon
Major corporations such as Coca Cola, Louis Vuitton, Taco Bell, Pizza Hut, Nike and many other large companies have decided to dedicate part of their resources to the development of some type of NFT. For this reason, it is normal for many entrepreneurs to wonder if it is also their time .
The question is not easy to answer. Although technology is already present and has every indication of establishing itself within the digital culture, as with any strategy, the objective must be clear.
Large corporations can put the development of various NFTs on their roadmap. However, small and medium-sized companies often lack time, resources and personnel to turn their attention to this technology.
However, if the above is not a problem and it is within your capabilities, you may be facing a great opportunity. You could get there much earlier than most of your competition and start testing various NFT projects for your business.
nft
Is it time for SMEs?
If you are a freelancer and your work is art or design, it seems clear that you could start uploading some of your work on the blockchain in the form of NFTs. There are already artists, including creatives or musicians, who have set their sights on this technology as a window to achieve greater visibility and reach more people.
As we have said, taking the plunge into this world helps you gain a certain advantage over your competition, who may not even be considering it. It can be a present bet to think about the future . However, the strategy must be clear, taking into account the type of business you have.
In addition, approaching this technology will require the help of a specialized person who knows how to solve the entire technical framework. That is, they can choose the best blockchain network where to upload your NFT, a suitable marketplace and can track all the details. Likewise, we will have to think about the communication and marketing strategies that we are going to implement.
Non-fungible tokens represent digital assets driven by technology, something very interesting for many marketing strategies of some companies. For example, in recent months we have experienced a boom in NFT-based games that are creating an emerging economy based on cryptocurrencies and blockchain.
These digital assets are also gaining popularity among large corporations to boost their marketing campaigns and reach new communities. For this reason, many small and medium-sized businesses are beginning to wonder if it is time to make a name for themselves in the world of NFTs .
creating nft in the office
You may also be interested in: What is the metaverse and how will it impact business?
The contribution of NFTs to business
NFTs bring a creative and differentiating element to branding and bahrain number data awareness campaigns for companies and brands. The reason is that they are exclusive and focused on attracting users with a deeper interest in digital media.
In the Spanish market, one of the companies that decided to bet on this NFT trend is Correos. Over the years, this postal service has diversified its activities, as demonstrated by the commitment of the local product market, Correos Market. Now, it has decided to try its luck with NFTs with the help of the British consultancy Grant Thornton and Ethereum blockchain technology.
The project involves the launch of a limited series of encrypted stamps that will have the same utility as regular stamps. These feature unique token characters, whose authenticity is backed by blockchain technology. The contract with Grant Thornton is worth around 163,000 euros to develop this business model on the Ethereum network, the second largest blockchain network in the world.
In any case, the Post Office is not the first postal company to use encrypted stamps . Austrian Post issued 150,000 copies of a stamp in 2019, which is verified by blockchain and can be used to send parcels for €6.90.
Big brands jump on the bandwagon
Major corporations such as Coca Cola, Louis Vuitton, Taco Bell, Pizza Hut, Nike and many other large companies have decided to dedicate part of their resources to the development of some type of NFT. For this reason, it is normal for many entrepreneurs to wonder if it is also their time .
The question is not easy to answer. Although technology is already present and has every indication of establishing itself within the digital culture, as with any strategy, the objective must be clear.
Large corporations can put the development of various NFTs on their roadmap. However, small and medium-sized companies often lack time, resources and personnel to turn their attention to this technology.
However, if the above is not a problem and it is within your capabilities, you may be facing a great opportunity. You could get there much earlier than most of your competition and start testing various NFT projects for your business.
nft
Is it time for SMEs?
If you are a freelancer and your work is art or design, it seems clear that you could start uploading some of your work on the blockchain in the form of NFTs. There are already artists, including creatives or musicians, who have set their sights on this technology as a window to achieve greater visibility and reach more people.
As we have said, taking the plunge into this world helps you gain a certain advantage over your competition, who may not even be considering it. It can be a present bet to think about the future . However, the strategy must be clear, taking into account the type of business you have.
In addition, approaching this technology will require the help of a specialized person who knows how to solve the entire technical framework. That is, they can choose the best blockchain network where to upload your NFT, a suitable marketplace and can track all the details. Likewise, we will have to think about the communication and marketing strategies that we are going to implement.