This could mean improving your existing content, targeting specific greece whatsapp mobile phone number list keywords, or creating new customer engagement opportunities. . Identify key touchpoints You also need to map out your customer journey into key touchpoints. Touchpoints are the direct or indirect contacts a customer has with your brand. Identifying these touchpoints is crucial to creating an effective conversion strategy.
It can also help you create a seamless transition across the various stages of your buyer’s journey. For example, you can distribute quality content across every touchpoint and drive customers to your website or landing page , where they typically make their purchase. Common customer journey touchpoints include social media Paid ads Email marketing Blog posts Now that you’ve identified your touchpoints, you want to tailor your new, shiny content to user behavior and preferences.
