Contents
Website Redesign – How Often Should You Update Your Site?
Website Redesign – Signs That It's Worth It
Summary – What does a website redesign provide?
Website Redesign – How Often Should You Update Your Site?
Whether your business is an online retailer or a service provider, website redesign becomes necessary over the years. Consumer trends are constantly changing, new technologies are being developed, and security guidelines are being introduced. All of these factors mean that you should regularly check to see if it’s time to update your website.
There is no clearly defined time after which a decision amazon phone number list should be made to redesign a website. However, our experience tells us that it is best to redesign a website once a year or a few years, depending on the industry and the dynamics of its development in terms of technology. For example, online stores in the clothing industry require more frequent updates than a business card website of an industrial company. However, each case should be considered individually.
website reconstruction is a process that takes time
Modernizing a website is a process that takes place over a long period of time.
It is worth mentioning, however, that modifying, improving, and redesigning a website is not always a one-time action. The most effective way is to constantly monitor data and update it regularly to increase the indicators that the company cares about the most. To put it simply, we will achieve the best results if we approach changes to the website as an ongoing process.
There can be many reasons for refreshing a website or store. We most often notice a few of them:
the desire to modernize and adapt the website, mobile application or store to current trends,
recognizing the importance of UX (User Experience) and the impact of usability on conversion,
adapting the website and individual functionalities to the company's new marketing strategy,
removing elements that negatively affect search engine positions and optimizing the site.
These are just a few of the many other motives that signal a company's need for change. Reality proves that there are many more factors that indicate the need to redesign a website. We have analyzed the most important ones.
Website Redesign – Signs That It's Worth It
There are at least a few signs that, if noticed, should set off a red flag in our heads. Website redesign in the following cases should help us gain new customers and improve our position on the market. Otherwise, we risk losing further opportunities and the chance to increase sales.
No responsiveness
responsive websites
An interactive agency is able to effectively adapt a website to mobile devices, which is standard these days. If our website does not display correctly on every type of device, we should definitely do something about it. Times when search engine positions depend mainly on the results achieved by websites and stores on mobile devices require adaptation. Lack of responsiveness often prevents the user from taking the desired action. The result is the loss of a potential customer, and consequently, profits.
High Bounce Rate – Need a Rebuild?
A high bounce rate is an indicator that, in a very simplified way, tells us what proportion of users leave our website after viewing the first page. You may have encountered a situation where in the first years after the creation of a store or a web application the rate remained at a low level, but later began to increase.
This sign should not be underestimated, as it may indicate changing user preferences. The target group may have become accustomed to modern solutions and new functionalities from competitors in the meantime. This means that they may currently perceive our site as uninteresting and leave after a few seconds. This sign indicates the need for an interactive agency to rebuild the website. It is possible to make sure before making a final decision during a UX audit or User Experience research. We will analyze statistics indicating increasing coefficients using data in Google Analytics or other tools that allow us to create, for example, heat maps (examining the user's path within the service).
Low usability, outdated look and need for software updates
The above point may show us that something is wrong and force us to consider whether our site is not outdated. The competition is constantly working on implementing new solutions, functionalities and interesting aesthetic innovations. If we have omitted these activities over the years, it may be time to catch up.
