Don’t take me wrong bu

[alexalamin]

Through personalized customer experience is an attractive proposition, it is highly dependent on having good quality data about the customers and this is where most companies lack. The reality is- scattered customer data throughout a maze of systems, duplication in data, messy communication and this makes investment in data quality management tools necessary. Reasons you need to have a data quality management tool: A data you can trust Keeping the data fresh is becoming equivalent to keeping the vegetables fresh.

Don’t take me wrong but these days they almost rot at the same pace! israel mobile phone numbers database In addition, collecting the data has become quite easy, maintaining it is what counts. You need to be sure that the data is valid, safe to use & can be trusted 100%. Without such surety you cannot make a confident move and take accurate business decisions. Using bad data can hamper your sender’s reputation too. For example: Your email marketing team is using an email database collected over a period of time without undergoing email verification and validation process.


There is a high possibility of multiple emails that have gone inactive. Sending emails to them will lead to a high bounce back ultimately damaging your reputation or leading to blockage of your IP address. A trusted data source works towards collecting data, validating it and storing the complete validated data. By investing in tools that validate the customer data as an when entered, a company can ensure bona-fide information to enter the systems. Like, API integration of ClearoutPhone ensures the phone number entered by a user is valid.