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Christmas newsletter ideas for boosting sales
For most ecommerce companies and other businesses selling online, the holiday Mom Phone Number Data season surrounding Christmas is the most important time of year. But your holiday sale promotions can only go so far...
Here are a few ideas that you can use in your Christmas newsletter that will enhance your wider holiday marketing strategy and help drive sales:
1. Put your offers front and center
Christmas is the ideal time to send out special offers and promotions because shoppers are buying things not just for themselves, but also for their friends and family.
That’s why it’s important to communicate those special offers in all of your seasonal emails. You want to get as many eyes on them as possible.
When sending out promotional discounts and limited-time offers, you should also create promotions to increase the average cart size. This will increase ROI through increased traffic and conversions from your other promotions since each conversion is worth more!
But, how exactly do you do this? There are a few ways you can increase the size of your average cart this holiday season:
Highlight complementary products together
Offer discounted bundles
Give free shipping for orders over a certain value -- just be sure to set the minimum order well above your normal average cart value (e.g. if your average cart value is $40, give free shipping for orders over $75).
The Christmas email below cleverly offers a discounted item for holiday shoppers when they buy a gift for someone else.
Christmas newsletter idea: Holiday email example by Withings offering a discount for multiple items bought together
Source
You can also stick to the traditional promotions (discount codes, product category sales, etc.) if that’s more your speed. Just make sure you’re not being outdone by your competitors, as customers will be looking for deals over the holidays.
2. Remove the fear of late or missed deliveries
When shopping online for Christmas gifts, one of the biggest customer fears is not receiving their purchase in time for the day itself.
Providing easy tracking and proof of delivery is important for customers ordering online. Make note if you offer this in your Christmas newsletters to make customers feel more comfortable buying from your store.
