This is not a surprise because most bloggers think that posting as often as possible is the secret to increasing blog traffic.
However, this leads to publishing content that does not interest or captivate readers.
I have been blogging for over five years and have found that the secret to increasing blog traffic is to diversify your content.
In fact, throughout my blogging journey I have tried various blog post ideas and found that some have the potential to generate more traffic while others do not.
In this article, I will share thirteen blog content ideas and tips for creating them that are proven to drive more traffic and increase engagement.
Let's get started.
#1. Lists/List Posts
These days armenia phone number resources blog readers want to get the information they are looking for faster than yesterday.
This is where lists or list posts come in handy. I call these types of blog posts “traffic magnet masters.”
These bite-sized, numbered pieces of information have become the undisputed kings of content when it comes to generating clicks and traffic. But why? They’re simple, digestible, and promise quick, actionable insights.
Here is an example of a well-curated listicle/list post:
Shopify
Source: Shopify
As you can see, the post contains a numbered list of items with bullet points, which increases the readability of the content.
Here are tips for creating listicle posts that drive traffic:
Focus on actionable recommendations
Create an eye-catching title and an engaging introduction
Keep the post well structured and organized
Provide value at every point
#2. How-To Guides/Articles
Your blog readers use Google to find answers to their questions. They want to know how to fix something, build something, or learn something new.
You can drive massive traffic to your blog by creating how-to guides, for example: An email marketing guide.
How-to guides or articles, also known as tutorials, provide step-by-step instructions for solving a problem or achieving a specific goal.
Readers are drawn to these guides because they promise actionable insights, clear instructions, and tangible results.
What sets how-to guides apart from others is that they are practical and actionable. Unlike some types of content that may focus on inspiration or entertainment, how-to guides empower readers with the knowledge and skills they need to implement solutions right away.
This is the main reason why most bloggers publish how-to articles:
What types of content publishing platforms work
Source: Orbit Media
Here's an example of an in-depth how-to guide:
How to scale ecommerce business
Source: Website Builder Expert
Here are some tips to turn your how-to guides into traffic magnets:
Target a specific pain point
Choose a clear and specific topic
Break it down into smaller steps
Add images and resources
Give real life examples
Include CTAs like buttons, texts, QR codes, etc.
End your post with a bang
#3. Product Review Articles
According to a recent PowerReviews survey, 99.9% of consumers say they look to reviews when shopping online:
PowerReviews survey
Source: PowerReviews
As consumers increasingly seek out trustworthy reviews before making online purchasing decisions, writing engaging product reviews has become more important than ever.
Product reviews provide valuable information, build trust, and help readers make informed choices. In the blogging space, a well-crafted product review not only drives traffic but also establishes your blog as a trusted source of recommendations.
Here are some tips for creating compelling product reviews:
Make sure you thoroughly understand the product you are reviewing
Choose relevant and interesting products
Be transparent and authentic in your review
Grab your readers' attention from the very beginning.
Add high-quality images or even videos to enhance your review.
Share your personal experiences with the product
Go beyond the technical specifications
#4. Comparison Messages
Comparison articles are a powerful tool to engage your audience and influence them to make a decision.
They serve as a decision-making compass for readers as they navigate complex options. Whether they’re evaluating products, tools, or approaches, readers appreciate side-by-side analysis that helps them make informed decisions.
These articles provide readers with valuable information about the similarities and differences between competing products, services or strategies.
What sets comparison essays apart from others is their ability to objectively examine alternatives.
Here is an example of a comparison essay:
Comparison Posts
Source: GetAPP
Here are some practical tips for creating engaging comparison posts:
Choose worthy opponents
Take the time to do thorough research on each item being compared
Focus on the needs of your target audience, not just the features
Embrace visuals and interaction
Include real user experiences
Address potential concerns
Add a clear decision or recommendation
#5. Case Studies
Case studies are another popular type of blog post that tells real success stories that show how your product or service transformed a business, solved a challenge, and ultimately delivered tangible results.
These articles not only provide valuable insight into the effectiveness of products or strategies, but also provide a compelling way to tell a story.
They give readers a glimpse into real experiences and results. They provide a tangible connection to the benefits of a product, service, or strategy, making them a powerful tool for building trust and driving traffic.
Here's a case study to inspire your creativity:
types of blog posts - case study
Source: AccuRanker
Here's how to turn your case studies into traffic-generating machines:
Choose a customer with a relatable story
Focus on the journey, not just the destination
Measure the impact
Provide actionable insights
Enhance your case study with visuals such as pictures, charts, graphs, or videos. Visual elements break up the text and provide a visual representation of the journey.
#6. Statistics and Data Studies
In today’s data-centric blogosphere, statistics and data studies serve as signals of credibility and authority. These posts provide evidence-based insights, building trust and authority.
Readers are attracted to the reliability of numerical information, making these posts effective tools for driving traffic and engaging audiences interested in data-driven content.
What sets statistics and data studies apart from others is that they are based on empirical evidence.
By presenting findings in a clear and organized manner, these posts provide readers with valuable insights, trends, and patterns derived from real data.
Statistics posts, or “stats pages” as they’re sometimes known, tend to get a lot of referral links, which builds their authority and improves their rankings. This is because other content creators tend to see these blogs as a way to support the points they’re making, and will often link to the stats page. For example , this blog about “cold calling stats” ranks #3 for the same term, thanks in large part to the 174 separate domains linking to it.
