Gamification & online marketing strategy: that's TRUE LOVE
Posted: Wed Dec 04, 2024 9:48 am
At this point in the game (never better said) we are sure that the word 'gamification' (or if you are more international: gamification ) is constantly echoing in your head. But do you really know what this Anglo-Saxon term so fashionable in any online marketing strategy means ? Well, here we are, the little birds at Pinchaaqui, ready to answer all your questions.
The first thing you need to know is what gamification is specifically about . It involves applying playful elements in a non-playful context with the clear objective of boosting consumer motivation while involving them in the action. In short, it is about attracting and retaining customers in order to create emotional bonds between them and your brand through play, in a situation focused on entertainment (in which users are much more receptive).
To start implementing gamification within your doctor phone number list online marketing strategy, you must take into account a series of essential aspects common to any other strategic action carried out within your overall marketing plan: who is the target you are addressing, what are the objectives (always SMART) that you want to achieve with this specific action and what KPIs you should set so that they are useful when measuring the results (so important!).
Once all these points have been established, it is time to make a move: what aspects should you take into account when developing the game guidelines?
Number 1: the reward . One of the key points of gamification is the incentive in which participants are rewarded. These prizes can be very diverse: gifts, discounts, promotions, etc. At the same time as you manage to generate engagement with users, this reward (such as offering discounts to all those who have participated) can be converted into sales.
Make it simple . If you want to attract as many customers as possible, the game mechanics should be as simple as possible, without the user having to spend too much time figuring out how the game works. But be careful! This doesn't mean that the game is boring (which brings us directly to the next point).
The challenge : If you want users to get hooked, the game must be a difficult (but not impossible) challenge to achieve. Motivation must be kept constant so that the participation and involvement of customers (or potential customers) is maximum. One of the options you can propose is to solve the game in a limited time, which will put more pressure on the players and increase their motivation.
The importance of story: The famous storytelling is not only limited to content marketing strategy . Your game must also tell a story that gives meaning and contextualizes the action.
Integration : Your gamification strategy must be replicated across all your online channels: website, blog, social networks. Each and every one of them will be the loudspeakers of the action, to achieve the greatest diffusion .
The first thing you need to know is what gamification is specifically about . It involves applying playful elements in a non-playful context with the clear objective of boosting consumer motivation while involving them in the action. In short, it is about attracting and retaining customers in order to create emotional bonds between them and your brand through play, in a situation focused on entertainment (in which users are much more receptive).
To start implementing gamification within your doctor phone number list online marketing strategy, you must take into account a series of essential aspects common to any other strategic action carried out within your overall marketing plan: who is the target you are addressing, what are the objectives (always SMART) that you want to achieve with this specific action and what KPIs you should set so that they are useful when measuring the results (so important!).
Once all these points have been established, it is time to make a move: what aspects should you take into account when developing the game guidelines?
Number 1: the reward . One of the key points of gamification is the incentive in which participants are rewarded. These prizes can be very diverse: gifts, discounts, promotions, etc. At the same time as you manage to generate engagement with users, this reward (such as offering discounts to all those who have participated) can be converted into sales.
Make it simple . If you want to attract as many customers as possible, the game mechanics should be as simple as possible, without the user having to spend too much time figuring out how the game works. But be careful! This doesn't mean that the game is boring (which brings us directly to the next point).
The challenge : If you want users to get hooked, the game must be a difficult (but not impossible) challenge to achieve. Motivation must be kept constant so that the participation and involvement of customers (or potential customers) is maximum. One of the options you can propose is to solve the game in a limited time, which will put more pressure on the players and increase their motivation.
The importance of story: The famous storytelling is not only limited to content marketing strategy . Your game must also tell a story that gives meaning and contextualizes the action.
Integration : Your gamification strategy must be replicated across all your online channels: website, blog, social networks. Each and every one of them will be the loudspeakers of the action, to achieve the greatest diffusion .